Why digital sovereignty is becoming a priority for every industry
Digital sovereignty is now mainstream news. Regulations such as the US Cloud Data Act, combined with growing scrutiny of major cloud providers in Europe, have... Read more.
No AI” Is the New Premium – What It Means for Your Brand Voice
AI is becoming a full-fledged assistant in marketing, which helps us speed up our workflow by taking on some of our tasks. Accordingly, 94 percent of marketers now... Read more.
Could ChatGPT be an advertising utopia?
Despite Sam Altman, CEO of OpenAI believing ads would be a last resort to his business model, ChatGPT ads were inevitable. Especially when the platform needs... Read more.
Overcoming the technological lag of the events industry
The events industry has long been defined by its ability to bring people together in meaningful and memorable ways, but it has historically lagged behind the broader... Read more.
The AI Layoff Narrative Is Wrong
Every week, another headline. Another company. Another round of layoffs. And every time, the same explanation: AI. The narrative is simple and compelling; AI is... Read more.
Everyone’s Bought Into AI. Almost Nobody Can Prove It’s Working.
Nobody’s cutting their AI budget. That much is clear. But ask a room full of enterprise leaders whether they can prove what that budget actually produced,... Read more.
The unsexy yet essential truth about adopting AI: policy, habits and data
A practical, realistic guide to making AI actually work in your business Blind AI adoption is real. Leaders are putting a finger in the air and guessing a direction.... Read more.
Why AI networking is a control problem, not a bandwidth problem
We didn’t lose control of our networks overnight – we traded it away, gradually, rationally, one technology decision at a time. And for most of that journey,... Read more.
The Problem with Leadership Metrics Is Not the Metrics
The issue is not which metric. It is when the metric is used, and over what period of evidence. Picture a senior executive who has just been appointed into their... Read more.
Basic AI usage is just the beginning – European businesses must now embrace advanced adoption
Europe has strong foundations for AI: world-class research, a tech sector worth nearly $4 trillion, and almost 40,000 funded tech companies. Data from our recent... Read more.