Why Context Is King in the Next Phase of AI in Enterprise
Enterprises have invested big in AI agents with 40% of enterprise applications this year expected to feature task specific AI agents, Gartner predicts. At this... Read more.
Before We Standardize AI Agents, We Should Let Them Run
The advertising industry tends to move in cycles. A new technology emerges, the market experiments, and standards bodies eventually step in to codify how it should... Read more.
The $1 Trillion Token Tax: What Enterprise AI Is Actually Paying For
Every time your AI answers a question, it rebuilds the universe from scratch. Not metaphorically. Literally. Every query. Every time. From zero. Context reconstructed.... Read more.
AI Systems Don’t Behave Like Software. Governance Still Assumes They Do.
Recent research suggesting that AI systems may act to preserve each other’s existence has drawn attention for good reason. The idea that models could resist... Read more.
Brands Are Betting on AI. Audiences Aren’t Buying It. How Social Teams Can Bridge the Trust Gap
AI is no longer creeping into social media. It has fully taken over. I work with many social media managers who are constantly thinking through how to balance... Read more.
AI-enabled Accessibility Requires Hybrid Intelligence
Across the organisations I’ve met with this year and last, one pattern keeps resurfacing: we’re shipping digital experiences faster than our operating models... Read more.
AI Engine Optimisation: Why Your Finance Documents Are Failing AI, and What to Do About It
Every finance team I work with is experimenting with AI. Most are pointing it at spreadsheets and reports and hoping for the best. The problem isn’t the AI. It’s how... Read more.
AI Voice Is Replacing IVR — And Small Businesses Are Leading the Way
The Phone Menu Everyone Hates “Press 1 for sales. Press 2 for support. Press 3 to repeat these options.” Most people don’t press anything.... Read more.
Why AI pilots stall in UK organisations
UK organisations need to move from AI pilots to orchestrated AI agents The pressure on UK business leaders to adopt AI is reaching a tipping point. What was... Read more.
Leverage AI in Your ERP Transformation – But Don’t Rely on Agents
The enterprise landscape is shifting. While ERPs were designed to provide end-to-end visibility, most have become rigid systems of record hampered by manual data... Read more.