Brands Are Betting on AI. Audiences Aren’t Buying It. How Social Teams Can Bridge the Trust Gap
AI is no longer creeping into social media. It has fully taken over. I work with many social media managers who are constantly thinking through how to balance... Read more.
AI-enabled Accessibility Requires Hybrid Intelligence
Across the organisations I’ve met with this year and last, one pattern keeps resurfacing: we’re shipping digital experiences faster than our operating models... Read more.
AI Engine Optimisation: Why Your Finance Documents Are Failing AI, and What to Do About It
Every finance team I work with is experimenting with AI. Most are pointing it at spreadsheets and reports and hoping for the best. The problem isn’t the AI. It’s how... Read more.
AI Voice Is Replacing IVR — And Small Businesses Are Leading the Way
The Phone Menu Everyone Hates “Press 1 for sales. Press 2 for support. Press 3 to repeat these options.” Most people don’t press anything.... Read more.
Why AI pilots stall in UK organisations
UK organisations need to move from AI pilots to orchestrated AI agents The pressure on UK business leaders to adopt AI is reaching a tipping point. What was... Read more.
Leverage AI in Your ERP Transformation – But Don’t Rely on Agents
The enterprise landscape is shifting. While ERPs were designed to provide end-to-end visibility, most have become rigid systems of record hampered by manual data... Read more.
The Impact of AI & Skills on L&D and Talent
Hypothesis – AI’s impact will mirror earlier Transformative Technologies We’ve now lived through three great technological transformations – the introduction... Read more.
Why World Models Are Still Probabilistic — And Why That’s the Wrong Foundation
A billion dollars just went into the wrong bet. Yann LeCun is brilliant. Nobody disputes that. But when $1 billion flows into world models built on the same probabilistic... Read more.
Vertical AI for Healthcare Needs a Missing Metric: Clinical Decision Behavior
Most healthcare AI is judged as if medicine is a search problem: feed in symptoms, retrieve the right answer, measure accuracy. Real medicine does not work that... Read more.
From Check-In to Click-Through: How AI Is Reshaping Hospitality Marketing
For decades, the first meaningful interaction between a guest and a hospitality brand happened at check-in. The lobby, the front desk, and the welcome defined the... Read more.