THE CHALLENGES OF LONG-TERM DATA STORAGE AND THE TECHNOLOGIES THAT CAN ENABLE IT
We live in an age of data as the lifeblood of human activity. This era was founded on data as a valued commodity, with the big beasts of the internet betting on... Read more.
From rankings to representation. Why AI is re-writing digital visibility.
Search built the modern internet economy. For twenty years, digital visibility meant one thing: ranking. If you appeared at the top of the results page, you won.... Read more.
AI-powered human intelligence is the next evolution of cyber defence
From automated threat detection to predictive analytics, AI has the potential to transform how organisations identify and respond to cyber threats. But it is important to remember... Read more.
AI isn’t replacing PR. It’s making it more important.
AI is transforming how people search for information, discover brands and form opinions. AI-driven search engines, conversational assistants and automated content... Read more.
AI Is Reshaping Income. Mortgage Lenders Are Catching Up
If you’ve typed a mortgage question into ChatGPT before calling a lender, you’re not alone. More people than ever are using AI to research rates and... Read more.
Making Smarter FinOps tooling choices in 2026
Cloud spending continues to rise, but waste remains a stubborn issue. Global spending on cloud infrastructure services reached $102.6bn in the third quarter... Read more.
Why Context Is King in the Next Phase of AI in Enterprise
Enterprises have invested big in AI agents with 40% of enterprise applications this year expected to feature task specific AI agents, Gartner predicts. At this... Read more.
Before We Standardize AI Agents, We Should Let Them Run
The advertising industry tends to move in cycles. A new technology emerges, the market experiments, and standards bodies eventually step in to codify how it should... Read more.
The $1 Trillion Token Tax: What Enterprise AI Is Actually Paying For
Every time your AI answers a question, it rebuilds the universe from scratch. Not metaphorically. Literally. Every query. Every time. From zero. Context reconstructed.... Read more.
AI Systems Don’t Behave Like Software. Governance Still Assumes They Do.
Recent research suggesting that AI systems may act to preserve each other’s existence has drawn attention for good reason. The idea that models could resist... Read more.