AI & Technology

How AI is reshaping the workforce and what it means for organisations

By Sam Burman, Partner at Heidrick & Struggles

For years, the narrative around artificial intelligence and employment has been dominated by speculation. Anxiety about AI taking our jobs has filled boardrooms, news cycles and workplace conversations alike, often reflecting a narrow view of a much broader transformation. What is unfolding instead is a far more nuanced, strategic and increasingly measurable shift in how work is designed, delivered and valued. 

New data from Heidrick & Struggles paints a picture of how AI is actively reshaping workforce structures. This is a deliberate restructuring in which organisations are simultaneously streamlining headcount while investing heavily in new leadership roles and employee upskilling. The result is a workforce that is leaner, more strategically focused and supported, at its core, by AI. 

For leaders, understanding this transformation is essential for navigating the next phase of AI adoption and shaping how their organisations evolve. 

The three-pronged response 

Across leading organisations, a workforce in active transition is emerging, shaped by three distinct but interconnected responses to AI adoption. 

Upskilling and reskilling have become the most widespread. 55% of organisations report having upskilled or reskilled employees in AI-related skills, signalling a strong belief that existing talent can adapt. Companies are actively investing in training programmes, learning partnerships and knowledge transfer to equip their people with the competencies needed to meet changing demands.   

At the same time, new leadership roles are emerging at an unprecedented pace. 45% of organisations have established dedicated Chief AI Officers, Chief Data Officers, or senior AI leadership roleswhich reflects a growing recognition that AI is a strategic priority commanding board attention and increased resource allocation. 

Most visibly, and an area that is often highlighted in the media, is targeted workforce reduction. Around a third of organisations report reduced headcount in roles that can be automated by AI. But rather than mass layoffs by AI, this is about targeted efficiency.  

Organisations are making strategic decisions about which roles are most vulnerable to automation, where processes can be streamlined for greater efficiency, and where human insight and judgement remain critical to creating meaningful value.   

Together, these three shifts paint a picture of deliberate workforce transformation. Routine work is being automated, human effort is being redirected toward higher-value activities, and leadership structures are evolving to support the transition to an AI-centric future. 

Importantly, organisations should view this transformation through both an internal and external lens. Internally, AI can drive automation, productivity gains and process efficiencies that improve the bottom line. Externally, it creates opportunities to accelerate top-line growth through new products and services, enhanced customer experiences and greater market share. The organisations realising the greatest value from AI are those pursuing both opportunities simultaneously. 

Where does responsibility sit? 

Despite this activity, many organisations still lack a definitive answer to who is responsible for the AI strategy.  

30% place responsibility with their Chief Information, Technology, or Digital Officer; 23% with the Chief Data & Analytics Officer; and 21% with a dedicated Chief AI Officer. This fragmentation reflects deeper uncertainty about what AI represents. Companies are deciding whether it is primarily an IT function, a data function, a business function, or something entirely unique. 

Looking at this over time reveals just how quickly the landscape is shifting. Since 2023, the proportion of organisations assigning AI responsibility to Chief Data Officers has declined significantly, while technology leaders are taking on a greater share. AI is moving from a specialised analytics function into core technology infrastructure and becoming embedded in how everything works. 

Whichever path an organisation takes in terms of AI responsibility, the ultimate sponsor of AI transformation needs to be the CEO, with the full backing of the Board. Without both in place, many transformation programmes will fall short or fail, in much the same way that many organisations struggled during the digital transformation era.  

At the same time, AI transformation is fundamentally a team sport. While organisations may appoint a senior executive to drive large portions of the agenda, such as a Chief AI Officer, responsibility cannot sit with a single individual. Success depends on shared accountability across the leadership team. Chief People Officers, for example, are playing increasingly important roles due to the significant people, skills and cultural change programmes required to embed AI successfully across an organisation. 

As AI becomes more central, governance becomes critical. Organisations must establish clear frameworks for how AI is deployed, monitored and evaluated. Issues such as bias, transparency and accountability are operational realities requiring not just technical expertise, but strong leadership and cross-functional alignment. 

From experimentation to integration 

Many organisations remain in an experimental phase. While AI adoption is widespread, maturity and implementation vary significantly.  

The defining challenge is moving from experimentation to integration: going beyond isolated use cases to embedding AI into core workflows, aligning it with business objectives, and ensuring employees can use it effectively. This also requires a mindset shift. Instead of treating AI as a standalone initiative, it needs to be recognised as a core component of how the organisation operates.   

Speed compounds the challenge. The pace of AI development is rapid, and organisations that move too slowly risk falling behind. Moving too quickly without the right governance and capabilities in place creates its own risks. Striking the right balance is one of the central challenges facing leaders today. 

What this means for organisations 

The impact of this shift is profound. AI is redefining the relationship between people, technology and work which means rethinking workforce strategy. But more broadly, AI is prompting organisationorganisations to rethink how they operate as a whole.   

Talent is increasingly defined by adaptability and the ability to work alongside AI. Hiring, training and performance management all need to reflect this. The most valuable employees will be those who combine technical understanding with critical thinking, creativity and domain expertise. 

Leadership is also being redefined. The rise of AI leadership roles signals the need for new capabilities at the top. Leaders must navigate both the technical and strategic dimensions of AI while addressing broader questions around ethics, governance and organisational impact. This requires comfort with uncertainty, the ability to work across disciplines, and a focus on long-term value creation.   

The challenge ahead is no longer whether organisations should adopt AI. It is how to embed it in a way that is sustainable, strategic and fully integrated into both workforce design and organisational culture. 

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