Topics
This is for all topics on the website under the archives section!
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The Great Commoditisation: Brand in a World Where Brand Doesn’t Matter
There is a shift underway. One that the marketing industry hasn’t yet reckoned with. While current conversations often focus on AI writing sharper…
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Inside the Architecture of an MCP Server for PostgreSQL
As AI agents move beyond chatbots and code completion into direct interaction with production databases, the Model Context Protocol (MCP) has emerged as the…
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AI Isn’t the Hard Part. Organizational Readiness Is.
By Chris Sullivan, Principal, Brillect A few months ago I was speaking with an executive team about AI. The conversation started the…
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The Creativity Recession: What Happens When AI Pushes Everyone Toward the Middle
For more than two years, we’ve been told that AI will democratize innovation. It will lower barriers, unlock creativity, and hand…
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Hotels are starting their AI journey in the wrong place
Hotels are rapidly introducing AI across their operations. But too many are starting in the wrong place. Marketing teams are…
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Why Retailer-Owned AI Converts 5× Better Than Third-Party Agents — And What It Means for the Ecosystem
Amazon’s Rufus drove Black Friday purchase sessions at five times the growth rate of unassisted shopping. Bain data shows consumers…
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How overcoming fragmented data will decide AI’s future in supply chains
AI adoption in supply chain management is ramping up. It promises to help providers overcome major logistical and supply chain…
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Go-to-market strategies are changing, and these tech leaders are behind the latest trends
Although it sometimes feels like breaking-edge solutions come out of nowhere, the most successful launches are the result of carefully…
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