Businesses are buying AI but not teaching employees how to use it
Companies are spending billions on AI technology while failing to capture repeatable, scaleable business value from the technology. New Economist Impact research... Read more.
Closing the gap between AI adoption and ROI – What organisations must do
AI is rapidly becoming part of everyday working life in the UK and beyond, with 78% of organisations now using AI in at least one business function. Yet despite... Read more.
From AI Hype to Hard Numbers: The CFO’s ROI Challenge
AI may be everywhere – dominating headlines and boardroom conversations – but proving its value is another story. As organizations move from pilot projects to... Read more.
AI is Rewriting Brand Discovery & Reputation: Here’s How Smart Marketers are Adapting
The integration of artificial intelligence (AI) into our daily lives is completely transforming the way we seek and receive information. By 2028, it’s expected... Read more.
From Generative AI to Autonomous Intelligence: Why Security Is Already Behind
Artificial intelligence has moved from research curiosity to operational infrastructure at extraordinary speed. In the past two years alone, generative AI tools... Read more.
More pilot, less auto: How media agencies are redesigning for the AI era
A few minutes from our office sits the spot where James “Jem” White opened what’s widely considered the world’s first advertising agency. Two centuries... Read more.
The Material Reality Behind AI and Why It Matters
Artificial intelligence is frequently described as a digital revolution, something intangible and infinitely scalable. Yet the systems underpinning AI are unmistakably... Read more.
ChatGPT is testing ads – but they won’t replace building trust
The adoption of AI tools is giving both consumers and business buyers a new way to find products and services. Answers from numerous sources can now be synthesised... Read more.
The Overlooked AI Adoption Strategy Already Working Inside Your Organization
Enterprise AI adoption isn’t going nearly as smoothly as most organizations planned. A recent McKinsey survey on AI shows that less than 40% of companies... Read more.
The AI Adoption Gap Is Not a Technology Issue, but an Execution One
AI is transforming everything it touches, from the way we work to how we communicate and ideate. However, in many cases, this impact is not translating to meaningful... Read more.