Winning ‘The Great Sales Challenge’ in Our “AI” 21st Century
For decades, companies have tried to tackle The Great Sales Challenge: how to make B2B sellers more effective so more deals close faster. New waves of sales technology... Read more.
AI Pilots Die After the Demo: Why Most Never Reach Production
By now the pattern is familiar to anyone building with AI inside a large organisation. In my work at NeenOpal, a data and AI consultancy, I see it play out repeatedly:... Read more.
Public Relations Is Entering the Era of AI Memory
For more than a century, public relations has adapted to every major shift in how information spreads. When Boston’s Publicity Bureau was founded in 1900,... Read more.
AI Adoption Stalls on the Ground: Translators Are the Missing Link
As AI adoption accelerates, a central concern is emerging: why do so many initiatives fail in day-to-day execution? Organizations remain heavily focused on technological... Read more.
AI has an infrastructure financing problem hiding beneath the hype
Conversations surrounding AI have been dominated by model launches and benchmark scores. Every week seems to bring news of another breakthrough model or application... Read more.
The Future Is Ethical Licensing in Entertainment
A hyper-realistic AI-generated video of Tom Cruise and Brad Pitt in a cinematic brawl flooded social feeds, blurring the line between fiction and reality. It was... Read more.
AI Model Orchestration: One API for Hundreds of Models
A year ago, most teams shipping AI features had a favorite model and stuck with it. That habit is breaking fast. A typical product today reaches for one model to... Read more.
The Pricing Blind Spot: Why Pharma’s Revenue Management Systems Can’t Keep Up
The numbers tell a stark story. 99% of life sciences executives say gross-to-net revenue management has become more complex. The gap between list price and net... Read more.
The Internet After Advertising: How AI Is Reshaping the Economics of the Web
The Front Door Has Moved For over two decades, the internet ran on a remarkably stable loop. People had questions. Search engines pointed them somewhere. Publishers... Read more.
Every Cart Failure Is a Revenue Leak: Why AI’s Next Big Challenge Is Reliability
The AI revolution in commerce has largely been framed around speed. Faster product launches. Faster experimentation. Faster personalization. Faster code generation. ... Read more.