NEW YORK–(BUSINESS WIRE)–OpenX, The Intelligent SSP, today announced the appointment of Lior Charka as VP, Product, alongside the promotions of Joseph Worswick to SVP, Global Partnerships, and Erika Loberg to VP, CTV and Curation. These leadership updates reflect OpenX’s continued investment in simplifying advertising by bringing greater intelligence to the supply side.
To deliver on this strategy, OpenX is strengthening its leadership across partnerships, CTV, and product to reduce ecosystem complexity, making it easier for brands to find and reach their audiences without sacrificing user privacy or performance.
Joining OpenX as VP, Product, Charka will lead the continued innovation of OpenXSelect™, with a focus on simplifying complex curation workflows through AI. By building intelligence into every stage of the curation process, OpenX aims to help customers achieve higher quality and performance while reducing the effort required to activate and optimize campaigns. Charka joins OpenX with more than 15 years of experience in digital advertising and product leadership, including key roles at Outbrain and Teads.
“Lior brings a deep understanding of product innovation and a strong track record of building solutions that drive real business outcomes,” said Joel Meyer, CTO at OpenX. “As curation becomes increasingly central to programmatic performance, his expertise in building intelligence into the curation process will simplify access to high-quality media and data to drive performance.”
In his expanded role as SVP, Global Partnerships, Worswick will lead OpenX’s global partnerships strategy across agencies, brands, and strategic partners, including data providers, AI-driven companies, and retail and commerce media platforms. Since joining OpenX in 2023, Worswick has been instrumental in building OpenX’s global SPO and commercial agreements practice and will now focus on unifying partnership efforts across the business to accelerate collaboration, break down silos, and drive stronger outcomes across all sides of the ecosystem.
Loberg, who has been promoted to VP, CTV and Curation, will build on her success scaling OpenX’s CTV business to lead the company’s broader curation strategy across all formats. Under her leadership, OpenX has established a leading position in CTV with TV by OpenX, delivering high-quality inventory and audience addressability in biddable environments. In her expanded role, Loberg will focus on advancing OpenXSelect and OpenXBuild™, helping buyers leverage supply-side targeting to drive measurable performance and unlock greater value from programmatic investments.
“Joe and Erika have each played a critical role in shaping our business and delivering meaningful impact for our partners,” said Tyler Romasco, EVP, Commercial at OpenX. “Joe’s leadership in building our global partnerships foundation and Erika’s success in scaling our CTV and curation capabilities have fueled growth at OpenX. As we continue to evolve, their expanded roles will help us move faster, operate more cohesively, and deliver even greater value across the ecosystem.”
About OpenX
OpenX is The Intelligent SSPTM (supply-side platform), simplifying advertising for marketers, advertisers, and publishers worldwide. As one of the largest SSPs globally, OpenX combines the industry’s only fully cloud-based infrastructure with leading AI capabilities to make digital advertising easier and more effective across every format, including CTV. Built to responsibly deliver quality, performance, and adaptability, OpenX makes digital advertising safer, smarter, and built for what’s next. Learn more at www.openx.com.
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