Fasting-Berg brings extensive experience building iconic brands across fashion, media, design, arts and culture
NEW YORK, Aug. 24, 2026 /PRNewswire/ — The Fashion Institute of Technology (FIT), part of the State University of New York (SUNY) and a global leader in creative education, announces the appointment of Kimberly Fasting-Berg as the college’s first chief marketing officer (CMO). She will report to FIT President Jason Schupbach and serve as a member of the president’s cabinet, effective today.
A SUNY alum, Fasting-Berg brings extensive experience leading iconic brands across fashion, media, design, and arts and culture. At FIT, she will oversee enterprise-wide marketing, branding, and communications to strengthen global reputation, support enrollment and student success, and generate new partnerships and opportunities for growth. The inaugural CMO role underscores the institution’s commitment to advancing the goals of FIT Future//Forward, a strategic initiative launched by Schupbach to establish FIT as the premier laboratory for creative and creative business careers for the 21st century.
“Kim’s expertise in leading the evolution of world-class brands will be instrumental in shaping the future of FIT,” said Schupbach. “As an innovator with an exceptional reputation—and as a SUNY alum—Kim is ideally positioned to build on FIT’s momentum to expand the college’s impact across the global creative industries.”
“I am thrilled to be joining FIT as the inaugural CMO,” said Fasting-Berg. “FIT sits at the intersection of creativity, technology, business, and culture—exactly where the future of the global economy is heading. From a marketing standpoint, the college is at a once-in-a-generation inflection point—and President Schupbach’s extraordinary vision of FIT as a laboratory for creative careers will serve the next generation of talent with a phenomenal roster of programs, rankings, and alumni that rival any institution in the world.”
Fasting-Berg most recently served as executive vice president, chief marketing officer at WME Fashion, where she led marketing and business strategy development for the Fashion Group, including IMG Models, Art + Commerce, The Wall Group, and IMG Fashion Events. Previously, as CMO of Kravet, she led the marketing evolution of the company’s portfolio of home furnishings brands. She also spent more than a decade at Condé Nast in senior leadership roles, including head of marketing for Vogue, GQ, Vanity Fair, Glamour, and Allure. Her work helped extend these brands and their partners across digital platforms and major cultural properties, including GQ‘s Men of the Year, the Met Gala, Vanity Fair’s Oscar Party, and Vogue’s Forces of Fashion. Fasting-Berg graduated from SUNY’s University at Albany, where she earned a BA degree in communications and marketing.
“Kim’s vast experience as a brand builder and storyteller, combined with her understanding of the value of an affordable public education, will be a tremendous asset to FIT,” said Robin Burns-McNeill, chair of the FIT Board of Trustees. “Her appointment strengthens the college’s ability to connect its mission and distinctive strengths with students, alumni, industry, and creative communities around the world.”
Fasting-Berg will leverage her experience to drive growth and innovation for and with students, alumni, and industry partners, sparking cultural relevance and awareness across the higher education space. She was selected following a nationwide search that attracted a highly competitive pool of candidates. Her appointment comes at a pivotal moment as FIT responds to profound changes in higher education and the creative economy to expand opportunities for the next generation of creative leaders.
About the Fashion Institute of Technology (FIT)
The Fashion Institute of Technology (FIT), part of the State University of New York (SUNY), is the global laboratory for creative careers, preparing students for leadership in the 21st century. Integrating human imagination and advanced technology, FIT provides a world-class education with deep industry connections and flexible, experiential learning—at a fraction of the cost of private institutions. Founded in 1944 as a talent pipeline for New York City’s historic Garment District, the college now enrolls 8,000 students in nearly 50 degree programs for art, design, business, and technology, plus 3,000 part-time learners of all ages. FIT grants AAS, BFA, BS, MA, MFA, and MPS degrees, as well as credit and noncredit certificates. Fashion Design alums include Calvin Klein, Michael Kors, Reem Acra, Stephen Burrows, Peter Do, Norma Kamali, Bibhu Mohapatra, and Daniel Roseberry. Other prominent alums include Leslie Blodgett, creator of bareMinerals; international restaurant designer Tony Chi; actress and advocate Laverne Cox; Nina Garcia, editor-in-chief of Elle; and Kory Marchisotto, president of E.l.f. Brands. The Museum at FIT, an accredited member of the American Alliance of Museums, is the only museum in New York City dedicated to the art of fashion. Find out why FIT is built for this moment at fitnyc.edu.
Contact:
Alexandra K. Mann
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SOURCE Fashion Institute of Technology
