Monitoring and security platform provider for cloud applications, Datadog, today announced in a company press release that it has acquired the testing and observability company Undefined Labs.
The monitoring and security platform provider wrote that the acquisition will extend its platform into development environments and will provide businesses with better tooling and monitoring in continuous integration and continuous deployment (CI/CD) workflows.
Ilan Rabinovitch, Vice President for Product and Community at Datadog commented on the added value the acquisition will enable Datadog to provide its customers by saying: “In modern distributed systems, even small changes can have a big impact on applications’ performance and availability. By enabling observability early in the development cycle, we can help teams optimize builds and gain visibility into key continuous integration and delivery workflows. Undefined Labs will form a solid basis for making observability a key part of every development cycle by diagnosing, catching, and avoiding performance challenges long before they hit production.”
Improved technologies are enhancing companies operations and speed to market and companies are being quick to enable AI capabilities in the companies infrastructure, however, this does not mean all changes get accounted for in the correct way or spotted which can lead to applications being poorly run, or worse, not working at all.
Due to the increase in demand for added capabilities to companies armoury of offerings and businesses increasing its investment for digital transformation, there have been a number of acquisitions happening.
Earlier this week, Accenture announced it had acquired PLM Systems to make better use of product data in design, engineering, and manufacturing which follows Accenture’s seven other recent acquisitions. Last month in July, Brillio acquired Cognetik to expand the business’s analytical capabilities and bolster the company’s industry depth in retail and consumer purchased goods.
Datadog explained in the press release that while performance and monitoring tooling for applications running in production have been widely available for decades, there is currently a severe lack of visibility in the earlier parts of the software development lifecycle.
As changes to an application’s code are introduced, tracing the root cause to a specific change has apparently become increasingly complex and time-consuming which can cause significant delays in the shipping of new software features and bug fixes.
Forrester’s Now Tech: Continuous Delivery and Release Automation, Q2 2020 report found that speed-to-market is currently an overriding concern for businesses offering digital products or services with an opportunity for businesses who can manage this speed being able to leverage it to discover products and services via market exploration and feedback.
This research offers a theory to businesses which is that the faster its execution of this build-measure-learn feedback loop, the more chance its product or service has of achieving breakaway popularity, something Datadog has its eyes on doing now with the support of Undefined Labs capabilities.
Datadog claims that with the onboarding of Undefined Labs and the companies capabilities, customers will be able to identify and fix regressions before the regressions make it to production by understanding what’s running where and how it got there.
Borja Burgos, co-founder and CEO at Undefined Labs gave an overview of what the companies belief is and where the greatest value for Datadog’s customers will come from by saying: “Joining Datadog is very exciting for the Undefined Labs team. We believe that visibility into pre-production is only the beginning and the greatest value will come from our customer’s ability to correlate development and production data.”
Undefined Labs was founded in 2018 by Burgos and Fernando Mayo Fernandes and has since grown to have two offices with one in San Francisco and one in Madrid.
The coupling of the two companies’ capabilities follows the recent announcement that Datadog won the “Best Mission-Based Data Solution” Award at the AWS Public Sector Partner Awards giving testament that Undefined Labs have joined a capable team.
Under the terms of the acquisition, Datadog wrote in the release that Burgos will join Datadog as Director of Product Management while Mayo will join Datadog as Director of Product Engineering with all other Undefined Labs team members joining the Datadog team.
Datadog explained that the Undefined Labs brand and all its products will be sunsetted over the coming weeks to fall under Datadog branding and all products will be synced with the Datadog platform.
