AVO helps brands measure the authority signals that shape AI recommendations across ChatGPT, Gemini, Perplexity, and other AI search engines.
— As consumers increasingly turn to AI-powered answer engines such as ChatGPT, Gemini, and Perplexity to discover information and evaluate brands, businesses are facing a shift in digital visibility. Gartner predicted that traditional search engine volume would drop 25% by 2026, with search marketing losing ground to AI chatbots and virtual agents (Gartner, February 2024).
This shift creates a new challenge for brands. Traditional search focused on rankings and visibility, while AI platforms generate answers by selecting information from sources they consider credible, relevant, and trustworthy. As a result, appearing online is no longer enough. Brands must also earn the confidence of AI systems to be included in the answers users receive.
Avonetiq, a digital authority firm, today launched AVO — a platform designed to help brands understand how they are perceived across leading AI platforms and identify the factors that shape AI-generated recommendations.
“As AI becomes a primary source of information and recommendations, organizations need new ways to understand whether their brands are being recognized, understood, and trusted by AI systems,” said Alexandro Wibowo, Partner of Avonetiq. “It is no longer enough to know whether you appear in an answer. Brands need to understand why — and whether the changes they make actually move the result.”
AVO evaluates how brands are represented across major AI ecosystems and provides insights into recommendation readiness, competitive visibility, trust signals, and other factors that influence whether a brand appears in AI-generated answers. At its core, the platform measures two signals: an Authority Score, which reflects a brand’s standing as a credible and trustworthy source, and a Visibility Score, which indicates how the brand is represented across AI engines. The platform combines the AVO methodology with a proprietary measurement engine, competitive benchmarking, and AI recommendation analysis to help organizations strengthen their presence in emerging AI search environments.
Rather than focusing solely on search rankings, AVO enables organizations to assess their visibility in AI-generated recommendations when consumers seek information, compare options, or ask for advice. Users receive scoring, diagnostics, and strategic recommendations designed to improve how their brands are interpreted and surfaced by AI systems. In assessments run on the platform across more than 500 brands, most score below 40 out of 100 for authority, showing how unprepared the average brand is to be cited by AI and how much authority there is to build.
“AI systems do not recommend brands simply because they are visible. They recommend brands they trust,” Alexandro added.
This shift requires organizations to rethink how they measure digital performance. Metrics such as rankings and website traffic remain important, but they may no longer provide a complete picture of how effectively a brand can influence AI-generated recommendations — the picture AVO is built to complete.
“Visibility cannot move without authority. Authority is the trust signal AI systems read to decide whether to use a brand’s information at all — so the brands that succeed in the AI era will be the ones AI recognizes as credible and trustworthy sources,” he said.
AVO is built around a simple principle: “Don’t get found. Get chosen.” In the age of AI-powered search, the challenge for brands is no longer just appearing in results, but becoming the answer AI chooses to recommend.
AVO is now available at getavo.ai for organizations seeking to assess and strengthen their authority and visibility across AI-powered search platforms.
The platform operationalizes Authority & Visibility Optimization — the discipline Alexandro Wibowo has spent 25 years developing while building and advising brands across Australia and Indonesia.
About Avonetiq
AVO is the Authority & Visibility Optimization platform that helps brands get chosen by AI. As discovery shifts from traditional search engines to answer engines such as ChatGPT, Google Gemini, and Perplexity, AVO measures the authority and visibility signals that determine whether a brand is understood, trusted, cited, and recommended by AI systems — and shows organizations how to strengthen them. AVO is created and provided by Avonetiq, a digital authority firm. Learn more at https://getavo.ai
Contact Info:
Name: Ratu Nur Mustika
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Organization: Avonetiq
Phone: +6281215234545
Website: https://avonetiq.com/
Release ID: 89197496
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