How Generative AI Is Redefining Visibility—And What Sales, Marketing, and Communications Leaders Must Do Now
As AI-generated answers are replacing traditional search, a significant shift is occurring—and it’s one that many companies have yet to recognize fully. ... Read more.
How Meta’s AI Overhaul is Forcing Advertisers to Evolve
If you’ve been running Meta Ads recently, you may have noticed unexplained shifts in performance – spend moving between ad variants, impressions dropping... Read more.
Shadow AI, purpose creep, and over-trust: the AI risks business leaders need to manage
When we think about the risks associated with artificial intelligence, the focus typically falls on the technology and models itself: data quality, unfair bias,... Read more.
Nearly half of consumers now use AI for local recommendations: Here’s what that means
Local business discovery is changing rapidly. Consumers are no longer relying on a single platform to find and evaluate businesses, and the rise of AI is accelerating... Read more.
How AI Is Quietly Transforming Interior From Aesthetic Choices to Intelligent Living Spaces
Most in the Interiors world are still just prompting. You type an instruction, the model returns an image or a paragraph, and you accept it or you don’t. Visuals... Read more.
AI Is Changing What Patent Services Cost, Not Just How Fast They Are Delivered
Most of the public conversation about AI in professional services has settled into a frame that is comfortable but limited: AI helps experts do individual tasks... Read more.
Agentic AI is turning the shop window into a conversation
For two decades, online retail has run on a familiar pattern. A shopper sees an advert, clicks through, browses a store and reaches a checkout. That pattern is... Read more.
Making AI Pay: How to measure and leverage ROI
One of the largest challenges with AI is figuring out where early experimentation ends and real, scalable value begins. In the early days, teams were encouraged... Read more.
The Data Foundation Problem: Why Map Accuracy Matters More Than Features
If you’re building mapping applications, you’ll eventually encounter a familiar challenge. The feature set appears comprehensive. The interface... Read more.
What Building Memory at Scale Taught Me About the Agentic AI Crash
I spent the last several years leading teams building memory systems for one of the world’s largest conversational AI platforms. At peak, these systems handled... Read more.