Generative AI as a Service System: A Service Science Approach to Value Co-creation
Generative AI (GenAI) has entered the enterprise landscape with extraordinary momentum, often described as a disruptive force comparable to earlier technological... Read more.
Innovation in Church Software Means Measurable Ministry
Across industries, “innovation” often means shiny features and rapid product release cycles. The nation’s churches, however, operate differently... Read more.
Things Your Small Business Can Offer to Attract Gen Z
Gen Z wants more than just a paycheck—here’s how your small business can stand out to potential employees. If you’re running a small business, attracting... Read more.
Awake Inside the Machine: What AI Reveals About Being Human
As artificial intelligence increasingly mirrors our language, our preferences, and even our creative instincts, we are confronted with a cultural riddle: what remains uniquely... Read more.
Why Real Estate Needs Purpose-Built AI Over Yet Another Chatbot
Real estate is the world’s largest asset class ($379 trillion). In the United States alone, the commercial real estate market value is estimated to be $25.8... Read more.
The Trust Curve: How Clinicians and Patients Can Learn to Rely on AI in Healthcare
AI is moving swiftly into clinical environments, showing impressive potential to transform how care is delivered. Yet even the most advanced systems face the invisible... Read more.
The Inbound Evolution: How AI Is Redefining Buyer Behaviour and B2B Marketing Strategy
Introduction Marketing is in the middle of a structural shift. Buyer behaviour is changing faster than most organisations can document, and AI is pushing that... Read more.
Building a Human-Centred AI Culture in Small Business Marketing
Implementing artificial intelligence in marketing and sales is no longer reserved for large enterprises. Small businesses are increasingly using AI tools to automate... Read more.
Outsmart the Holiday Season with Retail’s Winning AI Playbook
The 2024 holiday season confirmed a major shift in retail behavior: the majority of revenue concentrated into a tight two-week window between Black Friday and early... Read more.
AI in 2026: Beyond the Hype, Toward Efficiency and Agency
The discussion around AI has been dominated by some dramatic figures this year: trillion-dollar market caps, record-breaking fundraising rounds, and projected... Read more.