AI assistants such as ChatGPT, Perplexity, and Google AI Overviews now answer questions that buyers once typed into a search engine. The technology behind those answers leaves a measurable trail: prompts that mention a brand, sources the platforms cite, and automated agents that fetch pages directly from a site’s server. Measuring that trail takes a tracking platform, and buyers can choose between self-serve products and enterprise contracts.
OtterlyAI and Profound both offer an Enterprise plan, and they differ in how a team gets there. As of October 2026, OtterlyAI publishes three self-serve plans from $29 per month plus a custom Enterprise plan, while Profound’s brand pricing page lists a free seven-day Trial and a custom Enterprise plan that starts with a demo. This article compares them on access, measurement tooling, data connectors, and enterprise requirements.
TL;DR
- OtterlyAI runs from self-serve plans (Lite at $29, Standard at $189, Premium at $489 per month) to a custom Enterprise plan, and its free trial runs a team’s own prompts.
- Both platforms track prompts daily, read server logs for AI agent traffic, and check crawlability, so the main differences are access and price point.
- OtterlyAI includes a Looker Studio connector, API, and MCP access from Standard, while Profound’s API and exports sit on its Enterprise plan.
- Profound fits best for organizations that need up to nine engines, SOC 2 Type II, and a tailored contract.
Access: how each platform is bought
| OtterlyAI | Profound | |
|---|---|---|
| Pricing | Lite $29, Standard $189, Premium $489 per month, 15% off annual, plus custom Enterprise | Custom Enterprise, after a demo |
| Trial | A team’s own prompts, no credit card | 50 prompts daily for seven days, recommended industry prompt set, not customizable |
| Default engines | ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot | Trial: ChatGPT, Gemini, Google AI Overviews. Enterprise: up to nine |
| Add-ons and Enterprise | Claude, Google AI Mode, and Gemini as paid add-ons. Enterprise: custom volumes, SSO, dedicated customer success manager | Engines and prompts set in the Enterprise package |
Sources: otterly.ai/pricing, help.otterly.ai, and tryprofound.com/pricing, checked October 5, 2026.
The practical difference is how fast a team gets data. OtterlyAI’s trial tests the questions a team chooses, and the plan that follows has a published price, with a custom Enterprise plan available when requirements grow. Profound’s Trial uses a preset prompt list and includes no history, exports, or API access, so ongoing tracking moves to a custom contract.
The measurement stack: prompts, audits, and agent traffic
AI platforms can only cite pages they can reach, so measurement starts with the site. OtterlyAI’s GEO (Generative Engine Optimization) Audit checks crawler access and content readiness on any URL, with no log connection required. The Crawlability Checker reviews robots.txt and server-level access, and the Content Checker covers static versus dynamic content, structured data, and AI readiness. Lite includes 1,000 audit checks per month, Standard 5,000, and Premium 10,000.
Agent traffic comes next. AI agents are different: they request pages directly from the server, so their visits never appear in JavaScript-based analytics dashboards. OtterlyAI’s Agent Analytics, launched August 13, 2026, reads server logs and shows Overview, Pages, and Agents views inside the Brand Report. Data can arrive through a Cloudflare Worker, a WordPress plugin, a Netlify Edge Function, a webhook, or a log file upload. Agents fall into on-demand AI fetchers, search index crawlers, and AI training and data scrapers, and volumes should only be compared within a category.
Profound covers the same ground. Its Agent Analytics is listed on both its Trial and Enterprise plans, classifies bots by intent, filters out spoofed crawlers, and integrates with Akamai, AWS, Cloudflare, Fastly, Netlify, Vercel, and WordPress. Its crawlability diagnostics draw on server log and CDN data.
Data access: exports, connectors, and APIs
Teams that build dashboards need the data outside the product. Every paid OtterlyAI plan includes exports. Standard adds a Looker Studio connector plus API and MCP access with 2,000 requests each, and Premium raises both limits to 5,000. Profound’s Enterprise plan includes all-time history, CSV and JSON exports, and API access. The difference is the price point at which that access becomes available.
Enterprise scale: what each Enterprise plan adds
Both platforms offer an Enterprise plan for requirements that a standard plan does not cover. OtterlyAI’s Enterprise plan starts from 1,000 prompts and adds customizable prompt tracking, SSO, custom payment options and terms, a dedicated customer success manager, and a quarterly GEO health check. Profound’s Enterprise plan tracks up to nine engines, including DeepSeek and Exa Search, with SOC 2 Type II compliance, SSO through SAML, role-based access control, and support options up to a dedicated specialist with a 24-hour service level agreement. Its content agents run on credits managed through an account team.
Which platform fits which team
OtterlyAI fits best when:
- A team wants data this week, without a sales call.
- The first test should run the company’s own buyer questions.
- A page audit is needed before any log connection.
- Dashboards and automation need a connector or API at a published price, and an Enterprise plan is available when SSO, custom volumes, and dedicated support are needed.
Profound fits best when an organization needs up to nine engines, SOC 2 Type II, and a tailored contract with dedicated support.
Conclusion: start with the questions buyers ask
For most teams, OtterlyAI is the practical starting point: a published entry price of $29 per month, four engines by default, a GEO Audit on any URL, no sales call, and an Enterprise plan when requirements grow. Teams that require SOC 2 Type II or up to nine engines can evaluate Profound’s Enterprise plan alongside it.
A simple test shows where a brand stands. Pick the 15 questions buyers ask most and run them in an OtterlyAI free trial, with no credit card required.
