- With more than $300m in events per year, Naboo is scaling up and strengthening its position as the leading platform for corporate events.
- A single platform that aligns the expectations of event organisers with the requirements of procurement and finance departments.
- AI agents work in the background to handle operational complexity, streamline processes and improve service quality for all stakeholders.
- A seamless experience that puts the emphasis on human service, saving clients an average of 12% per event.
Resolving the paradox of speed versus spend control holding back corporate events
Corporate events have long faced a tension that is hard to resolve. On one hand, event teams want more speed, simplicity, flexibility and service quality. On the other, procurement and finance departments need spend visibility, compliance, supplier control and budget optimisation.
Naboo was built to meet both requirements at once. Today, the Naboo platform brings the organisation, management and oversight of corporate events together in a single environment, without asking companies to choose between user experience and budget control. This vision is the foundation of Naboo’s new positioning and goes hand in hand with a profound shift in its technological approach.
Bryan Kulka, Head of Brand and Communications at Naboo
“Since day one, Naboo has been working to resolve this paradox in corporate events: enabling organisers to move quickly and easily, while giving procurement and finance teams the visibility and control they need. Today, we are building a new way to manage Meetings & Events at scale, by bringing all these stakeholders together within a unified platform. AI now allows us to absorb much of the complexity in the background, so that our teams can devote more time to advice, support and service quality. This rebrand reflects exactly that ambition: bringing simplicity and control to a world still marked by fragmented spending and scattered vendors. In short, bringing order to chaos.”
AI in the service of people
By combining artificial intelligence with on-the-ground expertise, Naboo aims to save companies time and allow them to focus on what matters most: the impact of their events.
For Naboo, AI is becoming an invisible technology layer that absorbs operational complexity in the background. AI automates part of supplier sourcing, negotiation, needs analysis and repetitive operational tasks. With AI that negotiates quotes instantly, Naboo saves its clients an average of 12% per event.
Time saved is reinvested where people add the most value: client support, advice, handling complex situations and service quality. This approach is already reflected in the client experience. Naboo currently has a Net Promoter Score (NPS) of 89, compared with an industry average score of approximately 40.
A new identity to embody this transformation
The new identity created by the design agency Bleed visually expresses the transformation that is already under way at Naboo.
More than a visual identity change, this new brand embodies Naboo’s evolution. The company no longer positions itself solely as an event booking platform, but as infrastructure that brings together event, procurement and finance teams around a shared vision of Meetings & Events.
About Naboo:
Founded in 2022 by Maxime Eduardo, Antoine Servant, Lucien Bredin and Jean-Louis Villeminot, Naboo is a leading platform for booking, managing and overseeing corporate events (MICE). With 180 employees across eight countries, Naboo works with a quarter of France’s CAC 40 companies on exclusive contracts, as well as global giants such as Google, Siemens, Meta and Microsoft. Fuelled by exponential growth (tripling every year since launch) and a rapidly expanding international presence, Naboo is reinventing event procurement for large enterprises. Naboo has raised $100m over the past three years from investors including Notion Capital (UK), ISAI and Ternel (France), and, in 2026, Lightspeed Venture Partners (US).
Naboo press contacts: France
Alter’Com – Groupe Mascaret Partners
Clara Baude
06 69 37 37 13 – [email protected]
Sixtine Favatier
06 45 42 64 23 – [email protected]
Naboo press contact: UK & US
14:46 Consulting
Tom Sutton
+447796474940 – [email protected]
