Strategic leadership appointment is part of a designed transition plan that reinforces long-term growth and continuity for the Berkshire Hathaway HomeServices franchise network
MINNEAPOLIS–(BUSINESS WIRE)–HomeServices of America, a Berkshire Hathaway affiliate, today announced that Jason Waugh has been named the successor to Vince Leisey for HSF Affiliates, the franchisor of the Berkshire Hathaway HomeServices real estate network, as part of a designed transition plan expected to commence in 2027.
Waugh returns to HomeServices of America with a distinguished track record of leadership across both brokerage and franchise organizations. He previously led Prudential Northwest Real Estate prior to its acquisition by HomeServices and later served as President and CEO of Berkshire Hathaway HomeServices Northwest Real Estate, where he built one of the network’s premier brokerage operations.
Most recently, Waugh served as President of Coldwell Banker Affiliates, one of the industry’s largest global franchise organizations. In that role, he played a key role in driving franchise growth, brand strategy and network performance.
“Jason brings a rare combination of brokerage leadership, franchise expertise and enterprise perspective that will be invaluable as we continue to strengthen and grow our network,” said Chris Kelly, President and CEO of HomeServices of America. “We are thrilled to welcome him back and confident in his ability to help guide HSF Affiliates into its next chapter following a thoughtful and deliberate transition with Vince Leisey later next year.”
As part of a planned leadership transition, Jason will be selectively engaged in high-priority enterprise initiatives for the time being, specifically HomeServices’ Insurance segment. Vince Leisey will remain at the helm of the franchise network, leading with the same focus and energy that defines our current momentum prior to the future leadership transition. Following that future transition, Vince will continue to play an important role within the network as Chair, while also remaining actively engaged as CEO of Berkshire Hathaway HomeServices Ambassador Real Estate, continuing to drive collaboration, connectivity, and performance across the franchise system.
“As previously shared, this transition reflects a thoughtful and deliberate approach to leadership continuity,” Kelly added. “Jason’s immediate engagement ensures a seamless path forward while positioning HSF Affiliates for sustained long-term success.” Vince Leisey added “I remain fully committed to leading this network and building on the momentum we have today. At the same time, this transition has always been about positioning the network for long-term success. Jason brings the franchise network experience, perspective, and leadership needed for what comes next, and I look forward to supporting him when that time comes while continuing to stay closely connected to the incredible people and companies across our network.”
Waugh has been identified as Leisey’s successor as part of a multi-year transition plan. This collaborative structure underscores HomeServices’ commitment to stability, partnership and continued growth across the Berkshire Hathaway HomeServices network.
“I’m honored to return to HomeServices of America and to contribute to several meaningful initiatives ahead of working alongside Vince and the HSF Affiliates team,” said Waugh. “The strength of this network is built on its people, its brand and its shared commitment to excellence. I look forward to building on that foundation and supporting our franchisees as we continue to grow together when the transition occurs.”
HomeServices of America and HSF Affiliates leadership expressed confidence that Waugh’s experience and strategic vision will further accelerate the growth and performance of the global Berkshire Hathaway HomeServices network.
ABOUT HOMESERVICES OF AMERICA
HomeServices of America is, through its operating companies, the country’s preeminent provider of homeownership services, including brokerage, mortgage, franchising, title, insurance and relocation services. HomeServices of America is the owner of the Berkshire Hathaway HomeServices franchise network. HomeServices is owned by Berkshire Hathaway Energy, a consolidated subsidiary of Berkshire Hathaway Inc. HomeServices’ operating companies offers integrated real estate services, including brokerage services, mortgage originations, title and closing services, property and casualty insurance, home warranties and other homeownership services. Information about HomeServices is available at www.homeservices.com.
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