AI

Turning transparent, ethical AI into a competitive advantage

By Laura Elliston, Senior Finance Automation Strategist, Quadient

With the EU AI Act now taking effect, Europe has entered a new era of AI accountability. Although the UK is no longer part of the EU, the legislation still applies to any business thatย operatesย in or trades within the EU. For finance leaders,ย it’sย becoming increasingly essential to understand that transparent, explainable, and well governed AI is no longer optionalย โ€”ย itโ€™sย a strategic priority.ย 

The first transparency and documentation obligations came into force in August 2025, with stricter rules for high-risk AI systems to follow in August 2026. Byย then, every EU country will also have introduced at least one national โ€œAI sandboxโ€,ย giving businesses a secure environment to test systems alongside regulators, strengthen oversight and embed responsible practices before full rollout.ย 

Thisย shift marks a move fromย experimentation to explainability. Over the next year, finance leaders should ensure that every AI system is transparent and guided by strong ethical standards. By embedding strong governanceย now, organisationsย can not only meet regulatory expectations but also strengthen long-term trust withย customers, employees, and stakeholders alike.ย 

When innovation outpaces oversightย 

Transparency is becoming a critical concern as businesses rely on AI more than ever before, but too many still treat it as a โ€œblack boxโ€,ย where automated workflows are not always visible or understood. IT teams often use AI to speed up decision-making but often lack insight into how those decisions are made or justified.ย 

As customers, regulators, and employees all demand greater clarity, this โ€œblack boxโ€ mindset towards AI needs to change. When an AI toolย streamlines a workflow or flags a transaction,ย its reasoning must also beย visible andย explainable. Without that transparency, trust is undermined.ย 

At the same time, innovation continues to move faster than oversight. Aย recent McKinsey studyย found that only 1% of organisations consider themselves truly โ€œAI-matureโ€, highlighting a widespread lack of AI literacy. The same research revealed that only 28% of companies have their CEO directly overseeing AI governance, suggesting that accountability often sits too low within theย business, meaningย key risks can go unnoticed.ย 

The challenge for leaders is to balance innovation with clear transparency, ethics, and human judgement. Governance needsย be aย C-suiteย priority, ensuring that everyย majorย AI system can be clearly explained to both regulators and stakeholders, and that accountability for decision-makingย remainsย visible and consistent.ย 

Building trust through explainabilityย 

Once governance is in place, the next step is fostering trust by being upfront about how AI decisions are made and communicated.ย 

Explainability enablesย organisationsย toย identifyย risks early, improve decision accuracy,ย and meet growing expectations for audibility. To achieve this, systems must record and trace decision pathways, providing a clear audit trail from data input to final output.ย 

For example, if an AI tool flags an invoice as high-risk, teams should be able to see why โ€” missing data, unusual spending patterns, or anomalies that triggered the alert. This visibilityย allowย firms to challenge outputs, detect biases,ย andย validateย decisions confidently.ย 

Certain finance automation solutions already embed these principles, offering built-in audit trails and real-time visibility over AI-driven outputs.ย By adopting platforms that make decision pathways visible, organisations can combine automation with meaningful human oversight.ย ย 

As the UK shapes its own AI strategy โ€” and as EU enforcement ramps up in 2026 โ€”ย businessesย that prepare now will find compliance smoother, faster and far less disruptiveย later on.ย 

People make the differenceย 

While explainability builds trust in AI systems, peopleย ultimately maintainย it. The biggest gap in AI adoption is the human culture that drives it. Many firms underestimate how much AI success depends on developing the right skills and culture.ย 

As AI becomes more deeply embedded in financial workflows, businesses will need hybrid roles that combine technicalย expertiseย with regulatory understanding and ethical awareness. Finance, compliance, and communications teams must be trained in AI literacy so they can question automated outputs confidently, rather than simply accepting them.ย 

Human oversightย remainsย essential as people still provide the context and judgement that AI cannot. By reviewing and refining AI-generated outputs, employees can ensure that automation strengthens rather than replaces human intelligence.ย 

Responsible AI as a competitive advantageย 

For forward-looking firms, transparency and ethics should not be barriers to innovation.ย Thoseย that canย demonstrateย that their AI is well-managed, explainable, and responsibly governed will earn faster regulatory approval and stronger customer trust.ย 

As the EU AI Actย continues to roll outย and the UK continues to shape its own approach, responsible AI will increasingly define competitive advantage.ย Organisations that act early,ย document their decision-making, assign clearย accountabilityย and embed explainability across every system will be best positioned to adapt to future requirements.ย 

Ultimately, responsibleย AIย shouldnโ€™tย be treated as a compliance task, but as a core part of a firmโ€™s reputation strategy. By prioritising transparency and accountability today, businesses can future-proof their operations and lead with confidence to build lasting trust with customers.ย 

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