DataDigital Transformation

Stop blaming AI. Your data is the problem

By Ingrid Curtis, CEO at Sparq

Everyone is racing to deploy AI agents. Automation wins get celebrated, pilots turn into case studies, and attention stays fixed on what AI can do next. That rush has created a blind spot that’s now costing enterprises money. Most organizations are building on foundations that cannot support what they’re trying to achieve.

What sits underneath AI matters more than the models running on top of it. If systems can’t show what’s happening right now, where information comes from, or how decisions are made, AI has nothing reliable to work with. These are not optional upgrades that make AI perform a little better. They decide whether systems work at all, or fail quietly until the cost is impossible to ignore.

Companies skipping this work are not being agile. They’re being reckless.

AI amplifies what already exists

AI doesn’t fix broken systems, infrastructure, or data. It accelerates the damage.

When information is scattered across disconnected systems and teams operate from competing versions of the truth, AI inherits the confusion. Outputs can look convincing while being fundamentally unreliable. Teams spend more time checking results than acting on them, which defeats the point of automation entirely.

This is why so many AI initiatives stall after early success. Initial results look promising because someone is manually keeping the data aligned behind the scenes. That effort never scales. As soon as the business pushes further, the cracks show. The constraint isn’t the model. It’s the environment it’s running in.

Organizations that fix their data foundations give AI room to perform. Those that don’t end up with systems that appear intelligent but behave inconsistently. The gap between the two widens fast because one group is building forward while the other is constantly repairing what keeps breaking.

The intelligence layer changes how systems behave

Most enterprise systems were designed to record activity, not explain it. They capture transactions without providing usable context. AI operating in that environment is forced to act on partial information, which limits its value regardless of how advanced the technology is.

This is why some organizations are rethinking how intelligence flows through their systems. Instead of stitching together dozens of tools, they establish a single operational picture of what’s happening in the business. AI reads from it, acts on it, and updates it as conditions change. Arguments over whose numbers are correct disappear because everyone is working from the same view.

That clarity removes long-standing bottlenecks. When context is accessible, AI can run workflows that previously stalled without human oversight. Decisions move faster because the system understands what’s changed. The business becomes more predictable than manual coordination ever allowed.

What separates leaders from laggards

Technology isn’t the barrier here. Willingness is.

Building strong data foundations doesn’t generate headlines, or come with the same buzz as launching an AI agent or automating something people can see. It means investing in infrastructure most people will never notice and enforcing standards that feel boring until you see what happens without them.

That reluctance costs more than people realize. Those delaying this work are locking themselves into ways of working that AI has already made obsolete. Every quarter spent trying to force AI into environments that were never built for it is a quarter their competitors use to get further ahead.

2026 will reward enterprises that stop chasing AI capabilities and start building the infrastructure those capabilities depend on. The work isn’t glamorous, but it’s the only work that creates advantage.

The data foundation isn’t the most exciting part of the AI story – but it’s the part that determines whether the rest of the story works at all.

Sparq is an AI-accelerated solution engineering partner for organizations whose growth depends on complex operational systems performing with industrial-grade precision as scale, complexity and intelligence increase. Sparq builds intelligent operational systems spanning workflows, decision logic, data, tooling and product behavior that raise performance across margin, throughput, uptime and speed-to-growth. Based in Atlanta with teams across the U.S. and Latin America, Sparq delivers enterprise-grade execution through senior-led engagements focused on outcomes that matter. For more information, visit www.teamsparq.com.

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