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Integrity in academic publishing: why AI is a challenge – but also a solution

By Sarah Jenkins, Senior Director, Research Integrity and Publishing Ethics, Elsevier

In today’s research landscape, the integrity of the scientific record is under increasing scrutiny, making ethical oversight more critical than ever.  

The pace of discovery is accelerating, driven by advances in technology. Researchers are struggling to keep up: caught between the constant pressure to publish, the influx of new discoveries, and the constraints of funding.  

Our latest Researcher of the Future report reveals that, globally, 68% of researchers feel the pressure to publish is greater than two to three years ago, while less than half say they have sufficient time for research and only a third expect their funding to increase.  

This can mean shortcuts seem tempting. General-purpose AI tools are fantastic and can boost productivity, but they typically rely on unverified web data. This creates a conundrum: 84% of researchers say they have used AI tools in their work, but only 22% trust existing tools. The risk is that the pressure to publish encourages more reliance on data that may – or may not – be accurate and up to date.  

Yet confidence in peer-reviewed science remains strong. It’s vital that this confidence is maintained and safeguarded. In our fast-paced, news-hungry world, we need accurate, trustworthy science. We need it for other reasons too: science is the key to solving some of our most-pressing problems as a society: climate change, for example. Scientists around the world need to know that the research they are using to shape their own work can be relied upon.  

With the rise of global collaboration, open access, and advances in AI, ensuring every article meets the highest ethical standards is a growing challenge. As someone who investigates and resolves complex research integrity and publishing ethics cases, I’ve seen first-hand how nuanced these situations can be. No two cases are alike, even those that appear similar often hinge on subtle differences that affect outcomes. Managing this requires balancing the need to correct the record promptly with the need to uphold fairness. 

There are five key areas shaping the future of publishing ethics: 

1. Investigatingethical concerns: a case-by-case approach

Ethical breaches in publishing range from image manipulation to plagiarism and authorship disputes. While guidelines exist, applying them requires judgement. Each case involves multiple stakeholders: authors, editors, institutions and often, competing perspectives. The goal is not only to correct the record but to do so in a way that maintains trust in the scientific process.  

2. Building AI that has trust at its core 

Researchers already use – and need – AI. That much is clear. So we build solutions and tools that provide curated, verified information, with built-in transparency, so users understand how the algorithm has selected information, and can see how reliable that information might be – for example, any contradictions are flagged upfront. This makes it possible for researchers to use AI without accidentally introducing errors into their work.    

3. Harnessing technology to detect issues early

Advanced tools such as Proofig AI for image analysis and our own in-house technologies have transformed how we identify potential problems. These technologies allow us to spot patterns across multiple papers and flag concerns before publication. But technology alone isn’t enough: human expertise remains critical to interpret findings and make fair decisions, aligned with policies and best practices.  

4. The power of collective intelligence

Ethics work is rarely solitary. Within our team, diverse viewpoints, from legal experts to experienced editors, are essential. Sharing insights and examples strengthens decision-making and fosters a culture of learning. This collaborative approach ensures that even the most complex cases are handled with precision and fairness.  

5.Resolving integrity and ethics cases with precision and empathy

Correcting the scientific record quickly is vital, but so is empathy. Behind every paper is a researcher whose career may be affected. Our role is to uphold integrity without losing sight of the human element. That means clear communication, transparency, and a commitment to due process. 

Publishing ethics is not just about enforcing rules; it’s about safeguarding trust in science. As research becomes more global and technology-driven, this work will only grow in importance. By combining analytical rigour, cutting-edge tools, and a collaborative mindset, we can ensure that the scientific record remains accurate, credible, and worthy of public confidence. 

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