Driven by rising consumer demand for ingredient transparency and new INCI compliance requirements across Europe and Canada, Inference Beauty is scaling its AI-powered product discovery platform to serve retailers in five global markets.
— Seventy-one percent of consumers say they are willing to pay a premium for beauty brands that provide full transparency about their ingredients, according to a joint study by IBM and the National Retail Federation. At the same time, new regulatory requirements are placing formal disclosure obligations on beauty retailers across multiple markets simultaneously. Inference Beauty, a B2B beauty technology company, is scaling its AI personalization platform directly in response to this convergence, now serving retailers across the European Union, United States, Canada, Australia, and the United Arab Emirates.
The expansion is being driven in part by regulatory developments reshaping how beauty retailers present ingredient information to consumers. EU cosmetic regulatory updates taking effect in 2025 and 2026 include mandatory INCI Glossary standardization under Commission Implementing Decision 2025/1175, which adds 348 new ingredient entities to the standardized framework for all products placed on the EU market. Simultaneously, Canada’s phased cosmetic labeling implementation under SOR/2024-63 tightens INCI disclosure requirements for products sold online. Inference Beauty’s Ingredient Intelligence and Transparency Engine, backed by more than 60,000 standardized cosmetic ingredients
“Ingredient transparency has moved from a brand differentiator to a baseline expectation,” said Estella Benz, Founder and CEO of Inference Beauty. “Retailers across our markets are under pressure from both regulators and consumers to communicate ingredient information clearly and accurately. Our platform delivers this at scale while simultaneously making that ingredient data useful for search, filtering, and personalized recommendations.”
Consumer demand for transparency is increasingly measurable in commercial terms. The global personalized skincare products market reached 33.06 billion USD in 2025 and is projected to more than double in the years ahead, driven by shoppers seeking products matched to their specific needs rather than broad demographic profiles. Beyond ingredient intelligence, the Inference Beauty platform includes AI Skin Analysis, Hair Analysis, Foundation Shade Matching, and Fragrance Finder tools, AI Skin Analysis for Skincare Personalization, AI Hair Analysis for Haircare Recommendations, AI Fragrance Finder with Olfactory Matching, AI Foundation Shade Matching Across Brands, Beauty Product Data Enrichment and Catalog Structuring, and a PDP Personalization and Recommendation Engine all designed to deliver an expert consultation experience within the digital shopping journey. Retailers deploying the platform report a 30% increase in conversion rate, a 30% increase in average basket value, and a 10% rise in products added per basket.
The platform currently serves more than 100 retailer and brand integrations across its active markets and is available to beauty ecommerce platforms, specialty beauty retailers, and department stores globally.
“Our growth across five markets reflects a shared recognition among leading beauty retailers that personalization and transparency are no longer optional features,” said Benz. “They are the foundation of a competitive digital beauty experience. We built the infrastructure to make that possible, and the adoption we are seeing confirms the timing is right.”
Visit Inference Beauty to learn more about its global expansion and AI-powered ingredient transparency capabilities.
About Inference Beauty
Formerly known as Skin Match Technology, the company rebranded to Inference Beauty in 2025. Inference Beauty is a B2B beauty technology company providing AI-powered personalization and ingredient intelligence for beauty retailers, brands, and ecommerce platforms. The platform combines AI skin and hair diagnostics, fragrance and foundation matching, and a database of 140,000+ beauty products and 60,000 standardized cosmetic ingredients to deliver personalized, transparent product discovery experiences at scale. Inference Beauty is an alumnus of the Beauty Tech Atelier L’Oréal Accelerator, winner of the ForwardBeauty Challenge by Douglas, and finalist of the Beauty E-Commerce Award Germany.
Contact Info:
Name: Estella Benz, Founder and CEO
Email: Send Email
Organization: Inference Beauty
Phone: +41788181505
Website: http://Inferencebeauty.com
Release ID: 89187175
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