New Signia MaX platform uses Acoustic Intelligence™ to simultaneously understand speech, noise, environmental conditions, and the wearer’s own voice – helping patients stay engaged in dynamic group conversations and everyday listening moments.
TAMPA, Fla., Sept. 1, 2026 /PRNewswire/ — Leading hearing care retailer HearUSA today announced that the new Signia Pure C&G MaX hearing aids are now available at HearUSA centers nationwide, expanding its portfolio of advanced hearing technology with Signia’s newest AI-powered hearing solution.
Built on the new Signia Multi-adaptive Xperience (MaX) platform, Pure C&G MaX is designed to help address one of the biggest challenges hearing aid wearers face: keeping up with dynamic group conversations in noisy, multi-talker environments. The platform is the world’s first multi-dimensional AI hearing aid platform with four Deep Neural Networks (DNNs), powered by Signia Acoustic Intelligence™.
“Hearing technology is advancing rapidly, particularly in how AI can help people navigate the complex listening environments they encounter every day,” said Oliver Asmar, President at HearUSA. “HearUSA is committed to ensuring that our patients have access to the industry’s most innovative and advanced hearing aid solutions as they reach the market. Signia Pure C&G MaX brings the latest evolution in AI-powered hearing to HearUSA centers nationwide, helping patients stay engaged in the conversations and moments that matter most.”
At the center of Signia MaX is Acoustic Intelligence™, which continuously analyzes multiple dimensions of sound simultaneously – including speech, noise, environmental conditions, and the wearer’s own voice. It does this through four task-specific DNNs – Speech Detection, Own Voice Detection, Scene Analysis, and Noise Processing – each trained to understand a different dimension of sound while working together as one coordinated system.
This multi-dimensional understanding helps Pure C&G MaX adapt to the complete listening environment in real time. Acoustic Intelligence powers four core MaX features that work together to enhance conversations, recognize the wearer’s own voice, adapt to changing surroundings, and manage noise more intelligently.
Together, these capabilities are designed to help patients stay engaged in noisy, dynamic everyday situations, from busy restaurants to family gatherings and group conversations. In Signia testing, 97% of wearers performed better with Signia MaX in noisy group conversations compared with key competitors.1
The Pure C&G MaX receiver-in-canal hearing aid is available in eight color options and is designed to suit a range of lifestyles. It comes with a pocket-size portable charger that stores up to four full charges, provides a full charge in four hours, and delivers up to six hours of runtime from just 30 minutes of charging.
Pure C&G MaX also features Signia OneConnect Technology, supporting Bluetooth® Classic, LE Audio, Telecoil, and Auracast™ connectivity. This broad range of connectivity options is designed to make it easier for patients to connect their hearing aids with the devices and audio experiences that are part of their daily lives.
“Technology continues to create exciting new possibilities for better hearing, but the technology itself is only part of the equation,” added Asmar. “By pairing innovations like Signia Pure C&G MaX with the expertise of HearUSA hearing care professionals, we can help patients identify the solution that best fits their individual hearing needs, lifestyle, and listening environments – and get the personalized support needed to make the most of it.”
The addition of Signia Pure C&G MaX further expands HearUSA’s portfolio of advanced hearing technology. Every fitting is performed by HearUSA’s licensed hearing care professionals, who provide comprehensive hearing evaluations, personalized recommendations, and ongoing support to help patients take charge of their hearing health. With HearUSA, patients have the have the opportunity for a 60-day risk free trial.
For more information on HearUSA and to book a complimentary hearing screening, visit HearUSA.com. For images of the Signia Pure C&G MaX hearing aids, click here.
About HearUSA
HearUSA is a global leader in hearing health. With our extensive network coverage, advanced online services, and pioneering technology, we are on a mission to make hearing care simpler and more accessible than ever before, setting a new standard in modern hearing care. Drawing on the expertise and hearing care services of over 380 owned hearing centers and more than 4,000 network hearing care professionals, we are helping more people take charge of their hearing health, making wonderful sound part of their everyday life. Find out more about us at HearUSA.com.
Media Contact
Marta Majstorovic
[email protected]
(212) 481-3456
1 Jensen et al. (2026). Signia Multi-adaptive Xperience outperforms key competitors in group conversation in noise. Signia White Paper.
View original content:https://www.prnewswire.com/news-releases/hearusa-expands-nationwide-premium-hearing-aid-portfolio-with-new-signia-pure-cg-max-hearing-aids-302866123.html
SOURCE HearUSA
