Marketing
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The Promise of Generative AI in Advertising
Generative AI is reshaping digital advertising, unlocking new levels of efficiency, creativity, and personalisation. From automating media buying to crafting…
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The Potato Principle, and why everyone needs to know about it
When a brand wants to stand out, the first step is to try to look different to everyone else. Monzo’s…
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Generative AI Leads the Way in Local SEO
Artificial Intelligence is not just an asset in SEO strategy; it will soon take the lead role. Search algorithms are…
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Why Content Pros Shouldn’t Hesitate to Fully Embrace AI
While AI has proven instrumental in transforming communications, data analysis and other aspects of business, many content creators have been…
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Fire Safety Leader Extinguishes Customer Service Woes with Sabio’s AI-Powered Analysis Solution
Churches Fire & Security, the UK’s only fully integrated fire safety company, has successfully transformed its customer service operations through…
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A Brief Guide to Integrate AI Video Generators for Your Content Strategy
Imagine creating high-quality videos in minutes without needing cameras, actors, or other expensive equipment. AI video generators are making this…
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Is AI Stealing Creativity or Unlocking Its Potential?
For years, we’ve been told that creativity would save us from the machine takeover. Routine jobs? Easily replaced by automation.…
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