Marketing
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ROI of White Label PPC vs Freelancers
Return on investment (ROI) is the best way to know that you are winning your pay-per-click (PPC) advertising game. It…
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Applied AI in Data Analytics: Use Cases Driving Business Insights
Artificial Intelligence (AI) is revolutionizing the way businesses approach data analytics and reporting. Traditional data analysis, often reactive and manual,…
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Automation, Transparency and Trust: The Future of Affiliate Marketing in an AI-First World
UK affiliate marketing spending hit £1.67 billion in 2023, showing a strong sign of continued investment in the channel. Yet…
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We Thought We Knew What Made People Respond, Until a LinkedIn Profile API Proved Us Wrong
For most of last year, our outreach team lived in a perpetual state of optimisation. We shortened subject lines, replaced…
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Reshaping Influence: How AI is Transforming Influencer Marketing
Artificial Intelligence is rapidly transforming from an experimental technology to an essential component of effective marketing strategies. With global investment…
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How PR will help businesses capitalise on the whiplash shift to AI search
AI is changing how people make decisions. Whether it’s a CIO selecting a new cybersecurity provider, a founder comparing cloud…
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Breaking Free from Workflows: How Agentic AI is Reinventing Marketing
A few weeks ago, I sat with our marketing operations team as we took a sledgehammer to what has been…
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Gemist raises $6M to modernize jewelry sales with its full-stack customization platform
The jewelry industry is finally getting its tech upgrade. Los Angeles-based startup Gemist has raised a $6 million seed round…
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How AI-Powered Search is Transforming Ad Monetization
The old search-and-click routine is quietly unraveling, replaced by AI-driven search tools that are sleek, conversational, and increasingly addictive. What…
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