Marketing
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AI in lead gen: when, how and why?
According to the last year’s McKinsey Global Survey, 65% of organisations regularly use gen AI, almost double the percentage from…
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The Modern Data Value Equation™ for Better AI Outcomes
Data clouds have revolutionized how businesses analyze, process, and store their historical customer data. To complete the ‘last mile’ of…
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How to Use Backlink Analysis Tools to Study Competitor Link Profiles in Tech SEO
Backlinks are like digital signals that show trust on the internet. When a tech blog or website links to yours,…
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Creativity Boost With AI: How to Use GPTs to Your Writing Advantage
In the realm of modern writing, the advent of AI-powered tools has significantly reshaped how writers approach their creative process.…
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How AI Clustering and “Silicon Sampling” Are Transforming Audience Insights
At this point, AI has matured into a core enabler across industries, advertising and marketing being one prime example, where…
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AI in Marketing: Towards a New Baseline
Marketers are currently mainlining AI without any idea of the LD-50. Meanwhile, consumer attention is becoming ever more fractured, trust…
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AI: Marketing’s Friend or Foe?
Marketing’s three AI camps AI adoption in marketing is anything but uniform right now, with usage primarily split across three…
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How Voice & AI Chatbots Are Changing SEO: The Future of Search is Talking Back
How often have you read in SEO trends that “next year will be the year of voice search”? Despite years…
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The Promise of Generative AI in Advertising
Generative AI is reshaping digital advertising, unlocking new levels of efficiency, creativity, and personalisation. From automating media buying to crafting…
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