AI Business Strategy
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Why AI won’t take your job – but it could cost you customers
In the modern day, more and more businesses are bringing AI into their digital communication strategies. The 2024 Forbes Advisor…
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Leveraging AI for Reliable Emissions Tracking in the Pursuit of Net-Zero
The global commitment to achieving net-zero emissions, as outlined in The Paris Agreement, places pressure on corporations, governments, and consumers…
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How can banks and other financial services organisations successfully innovate within regulation?
In 2024, the European Union (EU) announced the implementation of the EU Artificial Intelligence Act (EU AI Act), the world’s…
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Why fragmented AI regulation threatens global innovation
Since the release of tools like ChatGPT in late 2022, AI capabilities have advanced at incredible speed and are now…
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Beyond the hype: How marketers can close the AI adoption gap
The AI revolution in marketing is no longer on the horizon – it’s here. Brands are leveraging automation for hyper-personalisation,…
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The AI Revolution in Digital Marketing: What Every CMO Needs to Know
Artificial intelligence (AI) has swiftly become a key player in digital marketing. The ability to process massive amounts of data,…
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The New Age of AI Creativity: From Efficiency to Imagination
In the last year, we’ve seen a powerful shift in how advertisers think about AI. Where once it was confined…
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Driving Water Resiliency Using Digital Twins and AI
We do not often associate artificial intelligence (AI) with helping to tackle climate change, and certainly not how to drive…
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UK Charts Ethical AI Future: Balancing Innovation, Regulation, and Public Trust
The UK’s recent initiatives, notably the AI Opportunities Action Plan and the pro-innovation regulatory framework, aim to balance fostering AI…
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Progress in AI: too slow or not yet on show?
Whether from grainy news images of ‘Black Monday’ in 1997, or more memorable representations depicted in Hollywood blockbusters, most people…
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