AI in Customer Experience: How Generative AI is Personalizing Marketing Beyond Chatbots?
From Chatbots to True Personalization For a long time, customer experience was all about those rule-based chatbots that just stuck to a script. They offered some... Read more.
How I Learned AI Needs Better Data Sharing
The Problem Nobody Talks About I was in another startup accelerator meeting, watching pitch after pitch fall apart for the same reason. These weren’t bad... Read more.
Agent Adoption at Scale in Web-Presence Platforms: From Copilots to Autonomous Outcomes
Thesis: The hardest part of adopting agentic AI at scale isn’t building the agents. It’s productionizing the knowledge and data, the MCP-ready APIs those agents... Read more.
How AI is Transforming Digital Marketing in the GCC
Digital marketing across the Gulf Cooperation Council (GCC) is undergoing a profound transformation as artificial intelligence (AI) reshapes the way businesses reach... Read more.
Building the Right Data Foundation for Scalable AI Success
Why Manufacturers Must Rethink Data Infrastructure, Access, and Governance to Fully Leverage AI Artificial intelligence (AI) is transforming how products are developed,... Read more.
How Global Regulation Is Shaping the Future of AI Governance
AI Governance Gains Urgency as Regulators Move Faster Than Before For too long, cyber risk was perceived as an issue that should be relegated to the IT department,... Read more.
Rethinking health and safety in the age of AI
For all the regulations, training sessions and high-vis vests, workplace injuries remain stubbornly common. The UK’s Health and Safety Executive reported over... Read more.
Discovering the Real Business Outcomes from Generative AI
Like all emerging technologies, generative AI is following the trajectory of the Gartner Hype Cycle. Almost three years on from OpenAI’s launch of ChatGPT, generative... Read more.
Europe can beat the US and China on Health AI – here’s how
With the launch of GPT-5, the global AI landscape is accelerating. In healthcare, this transformation is especially urgent and Europe has a distinct opportunity... Read more.
Rethinking cyber defence in the age of AI cyberwarfare
From physical conflict to trade stand-offs, the nature of warfare is evolving. While traditional battlefields still dominate headlines, a quieter, more pervasive... Read more.