AI is transforming how marketers identify real buying intent
Understanding buyer intent has always been one of the toughest challenges for marketers – especially in the B2B market. It’s not from a lack of data: most... Read more.
New tech, same focus: How to keep your AI implementation people-centred
A few years ago, everyone started getting very overexcited about the technology known as ‘Artificial Intelligence’. Having watched sci-fi films for decades,... Read more.
AI Agent Technology Trends 2025: Tools, Frameworks, and What’s Next
AI agents are rapidly moving from prototypes to production, reshaping how businesses automate, scale, and interact with customers. From workflow orchestration to... Read more.
AI in Cashless Payments: Securing Transactions and Preventing Fraud in Vending
Cashless payment systems have become the new norm in the vending industry, driven by the consumers demand for convenience, speed and hygiene. Data from Cantaloupe... Read more.
How AI Is Shaping the Next Era of Marketing
Every few decades, marketing undergoes a seismic shift. We’ve moved from print and broadcast, to the first wave of digital, to the era of performance marketing... Read more.
AI and the Future of Strategic Data Governance
Why data (and data governance) now sits at the center of AI When AI goes wrong, the usual culprit is messy, leaky, or poorly governed data. Take the incident at... Read more.
AI is teaching old batteries new tricks and changing climate tech for good.
The global energy transition faces a paradox. As electric vehicles scale into the millions and renewable energy expands across the grid, we are producing batteries... Read more.
Fighting Algorithms with Algorithms in the Battle for Healthcare
When AI Denied My Wife’s Cancer Treatment The letter arrived while my wife was in the middle of chemotherapy. Her insurance company had denied coverage for... Read more.
The Next Wave of Generative AI Tools in Insurance
Artificial intelligence is no longer a distant concept for the insurance industry — it’s a practical, evolving force that’s reshaping how agencies, carriers,... Read more.
From Fragmentation to Orchestration: A Plea For a Paradigm Shift in Marketing
Between Scylla and Charybdis: The Enterprise Marketing Crisis Enterprise marketing teams today are operating in an environment of unprecedented complexity. Over... Read more.