For years, brand protection has been a game of whack-a-mole. Counterfeit listings pop up on marketplaces; lookalike domains register overnight and phishing pages mimic trusted brands before consumers ever know to be wary. Legal teams scramble to detect threats across dozens of channels, cross-reference trademark portfolios stored in separate systems and manually push complaints through enforcement workflows that weren’t built for the volume of infringement that today’s internet generates.
Anaqua, a leading intellectual property management company, is betting that new levels of integration and artificial intelligence (AI) can change that equation. The company just announced unmatched levels of integration that connect trademark portfolio management, AI-driven monitoring and enforcement workflows within a single, unified platform.
What distinguishes Anaqua’s approach is where AI sits in the process. Rather than layering AI onto a monitoring tool as a reporting feature, the platform uses AI-driven relevance filtering as a core part of determining which of potentially millions of annual findings warrant attention and enforcement.
“Brands aren’t just looking for alerts. They’re looking for outcomes,” said Timmi Rysgaard, product owner for brand protection at Anaqua. “This launch is about clarity, speed and confidence. By knowing the right channels are monitored, the real risks are flagged and action happens fast.”
The company says organizations using the solution consistently achieve takedown success rates exceeding 95%, a figure it attributes to combining automation, AI filtering and human analyst review. That combination matters. Full automation risks acting on false positives, while pure human review can’t keep pace with the volume of modern infringement.
Anaqua serves companies across consumer goods, fashion, technology, media, retail, life sciences and sports, as well as law firms providing trademark watch and brand protection services to their own clients. With nearly half of the top 100 U.S. patent filers already using its platforms and over two million users globally, the company has the installed base to make this expanded capability deliver benefits quickly.
Beyond the legal department
Perhaps the most significant indicator in this announcement is who Anaqua sees as the audience for brand protection. The company explicitly frames the solution as extending beyond legal enforcement to support marketing, e-commerce and brand risk teams. This is a recognition that online infringement has become a business problem, not just a legal one.
Counterfeit listings erode consumer trust. Phishing sites damage brand equity. Cybersquatted domains intercept revenue. These are outcomes that CMOs and e-commerce leaders care about as much as general counsel. Delivering tools that speak to that broader audience reflects where enterprise brand protection is heading.
“Brand protection has become a high-volume, high-risk challenge for today’s organizations,” said Toni Nijm, chief product officer at Anaqua. “The integration of Brand Protection across the Anaqua solutions reflects our focus on helping clients move seamlessly from trademark ownership to real, scalable protection, using AI technology that’s deeply connected to their IP data.”
AI-based Monitoring Upgrades
Anaqua’s Brand Protection solution now offers expanded monitoring across marketplaces, websites, domains, social media and trademark offices. It is also paired with AI-driven relevance filtering and portfolio-connected enforcement workflows, leading to faster action and greater confidence for organizations protecting their brands
The latest product release introduces new AI-based enhancements designed to eliminate friction, improve accuracy and accelerate enforcement. The Trademark Watch capability now applies AI-based similarity scoring to prioritize the most relevant conflicts, reducing irrelevant results. Trademark Watch orders can be created directly from trademark records, which eliminates duplicate data entry and speeding time to protection.
With its AI-powered Marketplace Monitoring functionality, brands can align monitoring with relevant trademark classes, ensuring marketplace results reflect real product risk and not unrelated merchandise. Trademark record data is automatically pulled into enforcement workflows, enabling faster, more accurate complaint submissions.
New search engine and website monitoring capabilities identify suspicious websites such as counterfeit shops, phishing pages and scams as they appear in search results and across the open web, often before consumers engage. Enhanced monitoring of newly registered domains, within its Domain Name Watch capability, helps identify early signs of cybersquatting, impersonation and phishing activity.
Anaqua Brand Protection is fully integrated with Anaqua’s trademark portfolio management and enforcement workflows, unifying monitoring, rights data and action within a single platform. This deeper integration enables organizations already using Anaqua solutions to extend protection seamlessly across their existing IP operations, reducing fragmentation and accelerating time from detection to enforcement.
