Future of AI

AI-driven Business Strategies: Adapting to the AI revolution

By Ben Maxim, Chief Innovation Officer at MSU Federal Credit Union and Chief Operating Officer at Reseda Group

By now, we have recognized AI isn’t a tech department side-project. It’s a game-changer for every part of a business. Yet, one of the biggest mistakes companies make is treating AI as just another IT project rather than an integrated business strategy. Without a strong business case and leadership buy-in, even the most advanced AI tech will fail.

Every department has its expertise, and that’s exactly where AI should be applied. AI isn’t just an IT initiative — it’s a collaborative effort. The role of technical teams is to enable the technology, not dictate its purpose. Each team should focus on how AI can enhance its own processes while IT ensures smooth implementation.

Marketing can use AI for customer insights and personalization, HR for recruitment and employee engagement, finance for fraud detection and risk assessment, and so on. When AI is embedded within each department’s strategy, it drives efficiency and innovation across the board.

Another common misconception is that AI is a brand-new technology platform. In reality, it is simply the next evolution of the Internet. The concerns people have about AI today are similar to those raised during the world-wide web’s adoption in the late ’90s or mobile in the late ‘00s. Back then, many were skeptical and uncertain about the dangers of exposing data outside the walls of the server room and making data access more portable — yet now, we cannot imagine a world without it.

AI is following the same trajectory. While it may seem novel or even intimidating now, AI has been around for a long time. As noted in the History of Data Science, the formal field of Artificial Intelligence research is considered to have begun at the Dartmouth Summer Research Project on Artificial Intelligence in 1956. With the recent media focus on generative AI, consumers will soon expect companies to leverage AI to enhance their experiences. We will no longer think of AI as AI, but rather the problem it is solving. Those who fail to adapt risk being left behind. 

The Role of AI Governance

One way to ease AI skepticism is to have a solid AI Governance Policy. At my organization, we initially hit the brakes on generative AI, forming a governance committee to assess potential risks. But as we dug deeper, we realized that many existing policies around risk, data privacy, security, and user experience already covered AI-related concerns. Instead of crafting new policies, we focused on refining our approach to AI, ensuring it aligns with our company values and enhances our work.

Ultimately, the AI Governance Committee focused on educating employees in the best practices for utilizing AI in their daily work. Just like we once had to teach teams how to search Google effectively, we now need to train them on crafting thoughtful, unbiased AI prompts and interpreting AI-generated insights that do not inject proprietary or sensitive data into the OpenAI logs. AI isn’t just a tool; it’s a skill.

Our policy reinforces that employees must take ownership of how they use AI in their work, understanding its strengths, limitations, and ethical implications. This training ensures that employees don’t rely on AI blindly but use it as a strategic partner to enhance decision-making and creativity.

Beyond training, governance also means establishing accountability. Who is responsible when AI makes a mistake? What checks and balances need to be in place? These are critical questions every business must answer. AI governance should not be about restriction but responsible innovation — giving employees the freedom to experiment while ensuring ethical use and alignment with business objectives.

The Future of Work: Humans + AI

AI is not about replacing jobs — it is about reshaping them. One thing I stress to my team: future managers won’t just lead people; they’ll oversee AI-powered systems too.

That means new challenges — how do you evaluate AI’s performance? How do you fine-tune it to ensure it is delivering accurate, unbiased responses? How do you manage a hybrid workforce where AI and humans collaborate seamlessly?

Many employees fear that AI will reduce workforce size, but I see it differently. AI won’t replace jobs — it will enhance them, allowing businesses to accomplish more with the same resources. An AI might take on the workload of multiple employees, but rather than leading to job cuts, it will shift hiring priorities. The demand for critical thinking, AI management, and data-driven decision-making will skyrocket. Employees who embrace AI as a tool to amplify their work will thrive in this new era.

In the future, teams will leverage AI to complete tasks faster and with greater accuracy, expanding their capacity and enabling them to focus on higher-value work. Freed from repetitive, menial tasks, employees can take on strategic projects, drive innovation, and enhance productivity. Companies that integrate AI thoughtfully won’t just increase efficiency — they will create a workplace where employees are empowered to do their best work while AI handles routine operations.

Final Thoughts

AI has been around for a long time and is having a new moment of rapid evolution, not just for your IT department to play with but to drive the future of work and customer experience. Businesses that recognize AI as an enterprise-wide strategy — not just a technology — will thrive.

The key is a strong governance framework, employee education, and a forward-thinking approach to workforce transformation. AI isn’t replacing us — it is making us better. Organizations that proactively embrace AI will gain a competitive edge, unlocking new efficiencies and delivering better experiences for employees and customers.

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