Proprietary AI-powered platform gives owners and operators a real-time view of labor costs, staffing needs and opportunities to improve efficiency
PLANO, Texas–(BUSINESS WIRE)–Aimbridge Hospitality, the world’s leading third-party hotel management company, today announced the launch of its proprietary Labor Insight & Forecasting Tool (“LIFT”) across its portfolio. LIFT brings together labor data from across multiple systems into one connected view, giving property and finance leaders a common reference for planning labor daily, weekly and monthly.
LIFT applies advanced data science and AI-assisted forecasting to labor planning, giving leaders a more precise, real-time view of staffing needs. While highly critical for a hotel’s P&L, the impact of labor optimization reaches further: The right staffing levels protect the guest experience that drives repeat bookings and occupancy, while smarter scheduling improves GOP flow-through and helps reduce associate turnover.
Keryn McNamara, Chief Information Officer at Aimbridge said, “Launching LIFT reflects Aimbridge’s broader commitment to invest in technology that directly supports owner profitability. We have a tremendous amount of data across our hotels, and we want to use it to help our teams act quickly and give owners a clear line of sight into how those decisions show up in hotel performance.”
The platform connects the three core pieces of labor management – forecasting, scheduling and execution – into a single view, so property and regional teams can see where labor and demand are drifting out of alignment before they actualize. This gives leaders the ability to adjust staffing proactively, before a property is meaningfully over- or under-staffed, protecting profitability without compromising the guest experience. LIFT leverages existing property system data and automatically updates, ensuring information remains current while reducing administrative burden on hotel teams.
Results from the company’s recent pilot were positive. Participating hotels saw measurable labor productivity gains, with the biggest improvements coming in housekeeping and laundry. Scheduling accuracy improved, bringing planned labor and actual labor into closer alignment. Importantly, these gains came without any tradeoff to the guest or team experience. Early results after the full roll out show similar gains.
“Labor is typically one of the hardest areas to get right, but one of the most consequential in determining profitability of a hotel,” said Chris O’Donnell, President of Select Service at Aimbridge Hospitality. “It’s difficult to determine the true cost of a staffing decision if you don’t have visibility until the financials come out later. LIFT puts forecasting, scheduling and real-time execution on one screen, so our leaders catch a staffing gap the moment it happens.”
LIFT will continue to evolve, with Aimbridge’s internal teams refining the platform based on direct feedback from operators in the field.
LIFT is the second proprietary technology platform Aimbridge introduced in 2026, following S.P.A.R.K. earlier this year. Together, the two systems reflect Aimbridge’s ongoing investment in data-driven technology to drive better performance, positioning Aimbridge among the most technologically advanced operators in third-party hotel management.
About Aimbridge Hospitality
Aimbridge Hospitality is the world’s leading global hospitality management company. A trusted operator of over 80 globally recognized lodging brands and distinctive luxury and lifestyle assets, Aimbridge delivers compelling results for hotel owners by leveraging proprietary data and insights as an authority in key markets and destinations, while creating exceptional guest experiences. The Company continually strives to set the new standard in hospitality excellence, leading the industry into the future through a wealth of unmatched resources and best-in-class supplier agreements, while recruiting and developing top industry talent in all key verticals and geographies. To learn more, visit www.aimbridgehospitality.com and connect with Aimbridge on LinkedIn.
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