With consumers ranking creators behind crowdsourcing & AI in trust, PartnerCentric’s approach ensures authentic, transparent, & ROI driven influencer campaigns heading into the holidays
NEW YORK–(BUSINESS WIRE)–#AEO–PartnerCentric, the leading independent affiliate and performance marketing agency, today announced the appointment of Bytedance veteran Yehuda Neuman as Senior Vice President of Influencer Marketing. With more than 14 years of experience across influencer, experiential, and partnership marketing, and a track record of driving $100M+ in brand revenue strategies, Neuman will lead PartnerCentric’s full-service influencer marketing and social media division and the technology development team behind the industry-leading FUSE technology suite.
“Influencer marketing is no longer about reach, it’s about resonance and ROI,” said Yehuda Neuman, SVP of Influencer Marketing at PartnerCentric. “Our research shows consumers remember influencer recommendations more than traditional ads, and half of followers have already purchased this year, spending an average of $372. Yet, influencers still rank behind crowdsourcing and even AI in trust. That’s why brands need influencer campaigns that are intentional, authentic, and performance-driven.”
His appointment comes at a pivotal moment. PartnerCentric’s commissioned influencer marketing survey reveals that consumers are more engaged than ever but increasingly discerning about authentic content, while brands are scrutinizing ROI on every activation. PartnerCentric’s resonance-first approach, powered by its patented FUSE Precision and FUSE Incrementality™ technologies, ensures influencer campaigns are transparent, authentic, incremental, and held to the same rigorous standards as its proven affiliate strategies.
Consumer Insights: PartnerCentric’s The Anxiety of Influencers: Top Trends in Influencer Marketing 2025 survey found:
- Influencers Spark Stronger Recall: 60% of consumers say they’re more likely to remember a brand recommendation from an influencer than a traditional ad.
- Influencers Drive Sales: 50% of influencer followers have already made a purchase this year based on a recommendation from an influencer, averaging $372 in spend.
- Influencers Have Competition for Audience Trust: Influencers rank third in trust, behind crowdsourcing (63%) and even AI chatbots (20%), with only 17% of consumers naming influencers as their most trusted source.
- AI Influencers Face Strong Pushback: More than half report negative sentiment toward AI influencers, warning brands that folding AI avatars into campaigns can erode credibility.
“Consumers quickly recognize when content feels manufactured, especially with AI-driven campaigns, and they push back,” said Stephanie Harris, CEO and Founder of PartnerCentric. “That’s why I’m excited to have Yehuda leading our influencer division. His expertise ensures our clients benefit from highly resonant creator partnerships and transparent strategies that compel consumers to stop scrolling and take action.”
A Full-Service, Resonance-First Offering: PartnerCentric’s influencer marketing and social media division provides brands with structured, end-to-end campaign management built for today’s ROI-driven economy:
- Resonance-First Planning: Campaigns start with insights from PartnerCentric’s FUSE technology and client goals, driving connections that matter and results that scale.
- Authentic Creator Partnerships: Smart scouting prioritizes proven engagement and balances core audiences with opportunities for expansion.
- Transparent Measurement: Proprietary technology highlights incrementality engagement, sentiment, and actionable insights to optimize future activations.
To access the full survey results click here.
The Anxiety of Influencers Top Trends in Influencer Marketing 2025 Methodology:
In September 2025, 1,003 Americans were surveyed from across the U.S. on their opinions and habits around influencers and social media. 49% were women, 50% men, and 1% were either nonbinary or did not disclose. Ages ranged from 19 to 75 with an average age of 42.
About PartnerCentric:
Founded in 2017 by industry veteran Stephanie Harris, PartnerCentric is the largest independent partnership marketing agency in the U.S., built on transparency, independence, and award-winning innovation. With over two decades of affiliate expertise, PartnerCentric extends its leadership into full-service influencer marketing and social media management, delivering campaigns that are resonance-first, authentic, and accountable.
PartnerCentric empowers brands like CarGurus, VSP Vision Plans, Visible, and hims/hers to drive growth through tailored strategies and its patented FUSE Precision and FUSE Incrementality™ tools, which provide unmatched transparency and optimize the value of every partnership activation.
Named the top U.S. affiliate agency by CLUTCH and globally recognized for technology and innovation, PartnerCentric has earned accolades, including Trend Setter at the U.S. Partnership Awards and medals for Most Innovative Technology, Best Use of Data & Insights, and Best Large Affiliate & Partner Marketing Agency.
Discover how PartnerCentric can propel your business forward. Visit us at www.PartnerCentric.com and connect with us on LinkedIn and X. At PartnerCentric, we believe Better Starts Here.
Contacts
Media Contact:
Cali Maxwell DaRe
Director of Communications
Elegant Disruption
[email protected]
