NEW YORK, April 3, 2025 /PRNewswire/ — WSC Sports is proud to announce the expansion of its partnership with Livescore, one of the world’s leading real-time sports media platforms. After a highly successful initial phase, Livescore is now scaling its use of WSC Sports’ Discovery Network, embedding vertical story experiences to enhance its in-app sports content offering.
A Seamless, Engaging Sports Experience for Livescore Users
With millions of sports fans relying on Livescore for real-time updates, integrating AI-powered sports video content ensures users can access the best moments in sports without ever leaving the app. This collaboration strengthens Livescore’s position as an all-in-one destination for sports enthusiasts, delivering frictionless, premium content experiences tailored to modern fan consumption habits.
From Pilot to Scale: 17 Major Competitions, 4 Sports, One Scalable Solution
The initial phase focused on local competitions in the Netherlands, with WSC Sports powering content distribution directly to Livescore. The partnership expanded rapidly, ultimately covering 17 major competitions across soccer, basketball, tennis, and football. This successful phase validated Discovery Network’s effectiveness, proving how WSC’s technology can scale and adapt to the needs of global sports platforms like Livescore.
Driving Engagement, Retention, and Content Enrichment
The expanded partnership means Livescore users will benefit from an unparalleled sports content experience, reinforcing key platform advantages:
- Higher Engagement: Stories keep users actively engaged with fresh, timely content.
- Increased Retention: By offering premium sports moments within the app, users stay longer and return more often.
- Content Enrichment & Monetization: Livescore enhances its storytelling capabilities by seamlessly integrating AI-powered video experiences
- New Revenue Streams: Publishers on WSC’s Discovery Network unlock new revenue opportunities through increased engagement, dwell times, and content consumption rates.
“Livescore has always been committed to delivering the best possible experience to our users, and this partnership with WSC Sports allows us to provide even more real-time engaging features. Delivering near-live highlights for top-tier competitions is a huge benefit to the Livescore experience at the most important time–while the games are live. The user experience from our initial rollout is fantastic, and we’re excited to scale this experience even further.”
Dominic Vye, Marketing Director, Livescore
Elevating Content Distribution and Monetization for Rights Holders and Publishers
Beyond Livescore’s direct user benefits, this partnership also highlights a broader shift in sports content distribution. Rights holders leveraging WSC Sports’ Discovery Network can now reach larger audiences through premium digital publishers, moving beyond traditional embedded players that offer limited value. This collaboration presents a win-win-win scenario for rights holders, publishers, and advertisers alike.
“At WSC Sports, we pride ourselves on working closely with leading sports brands to deliver scalable, AI-driven content experiences that fit their unique needs and timelines. Livescore is the perfect example of a forward-thinking platform that understands the power of personalized, real-time sports content.”
Vadim Drozdovski, VP Growth, WSC Sports
Looking Ahead: Exciting Features on the Horizon
As WSC Sports and Livescore continue to strengthen their partnership, several innovative features are in development to further enhance the sports fan experience. From expanded Gen AI-powered personalization to deeper content integrations, users can expect even more ways to engage with their favorite sports.
About WSC Sports
WSC Sports is the leading AI-driven platform for sports content automation, management, distribution, monetization, and fan engagement. Built for the entire sports media ecosystem—rights holders, leagues, teams, broadcasters, publishers, and advertisers—WSC Sports powers seamless content workflows at every stage, helping sports organizations scale content, control fragmented fan journeys, and maximize monetization—all from one unified platform. Trusted by 550+ organizations, including the NBA, NHL, La Liga, and DAZN, WSC Sports, is shaping the future of sports media.
About Livescore:
LiveScore was founded in 1998 and has evolved into one of the world’s most beloved sports media brands, serving over 50 million users across more than 200 global territories. It provides real-time sports updates, leading news content, and a global video hub called ‘Watch’, which publishes more than 500 pieces of video content monthly.
Media Contact:
Nitsan Peled
Director of Brand and Content, WSC Sports
[email protected]
www.wsc-sports.com
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SOURCE WSC Sports
