Future of AI

Women’s Empowerment Principles and Inspiring a Future of Female Leaders in Tech

As a female leader in tech, I feel an immense responsibility to empower the future generation of female leaders to come. Innovating has been part of my DNA from a very young age. I have always been a curious individual who isn’t afraid to venture outside the lines. Growing up, I asked tons of questions and dug deep into topics to gain multiple perspectives and develop my own unique angle. I was a born problem solver and loved to take on new challenges, identifying solutions that addressed concerns others hadn’t even considered. 

Mastering the Leadership Mindset

This strategic approach to problem-solving helped shape who I am today, propelling me throughout my early education and to my role as CEO of Perfect Corp. I have always had a strong desire to learn and grow, both as an individual and as a professional, and this growth mindset has been something I have brought with me on each new life venture, and continue to share with aspiring female minds today. I believe this forward-thinking, can-do attitude is what will continue to fuel a future of female leaders to come, and it’s one I work to instill in the women I work with daily. 

At Perfect Corp., we strive to embody inclusivity and teamwork in all that we do. As an organization in tech that champions the development of women leaders, we are dedicated to creating an empowering environment for women around the world to dream big, embrace change, and never give up. Together, we can inspire a future of innovators who embrace challenges with the confidence necessary to achieve the impossible and break boundaries.

Pledging to Support Women Around the World

Perfect Corp. recently took a proactive step in supporting the future of female leaders by pledging our support of the United Nations Women’s Empowerment Principles. With this pledge, Perfect Corp. joins a network of businesses across the world who are taking the necessary steps to advance opportunities for women and promote gender equality in workplaces. 

Solidifying Your Support Network

While I recognize that I hold a unique position as a female tech innovator in a male-dominated industry, I did not get here without the support, guidance, and fellowship of other female leaders. One of the biggest growth factors in my career has been the powerhouse women whom I have encountered along my journey and I strive to be a mentor and resource to the aspiring female minds that follow. I am grateful to have connected with so many inspiring women along the way, who gave me the courage to believe in myself and the confidence to see my vision through, even in the face of challenge. When you hold steadfast to that determination you can achieve the impossible. 

As a beauty shopper myself, I recognized a blank space in the beauty shopping experience and identified an opportunity where AI and AR beauty tech could facilitate product discovery through the power of virtual try-on. Beauty is innately a more personal shopping experience, where products are applied directly to your face, making purchase decisions particularly important to the consumer. I recognized how virtual try-on capabilities would allow consumers to experiment with more products than ever before and guide them on a more personalized shopping journey to make more confident purchase decisions. Additionally, the fast adoption of mobile devices for everyday use created a unique platform where interactive try-on technology could sit directly in the hands of the consumers. Beauty shoppers are omni-channel shoppers, so it was imperative that brands found digital-first ways to connect and engage with customers across all platforms. 

Turning Challenges into Opportunities 

The biggest growth moments throughout my career have emerged from the biggest challenges. As for many, the pandemic was one of those moments. My team and I were challenged to rethink the consumer shopping experience and how to deploy fast-to-market solutions that would make virtual try-on an easily integrated solution for brands to leverage within their online shopping journey. As a leader during uncertain times, I leaned into these obstacles and embraced them as necessary stepping stones for the future growth of our company. I am proud of the progress we are able to show today because of this adaptive, nimble strategy. 

As a female innovator, your mind should know no limits. Remain curious about the world around you and never stop learning. Look to surround yourself with people and environments that celebrate women, encourage creativity and collaboration, and challenge you to never stop dreaming and forging new territories. True innovators see boundaries as invitations to go beyond what’s deemed possible and achieve the greatness that others couldn’t even imagine.

Author

  • Alice H. Chang

    Alice H. Chang is the CEO of Perfect Corp., the developer of the award-winning YouCam apps, where she leads the team in building the world’s top virtual beauty platform powered by AR, AI, and machine learning technologies. Chang is one of the first visionaries at the intersection of tech and beauty. Merging her extensive experience in technology with her passion for beauty, she developed a quick, efficient, and fun way to empower the consumer beauty journey through product discovery, makeup trials, social sharing and seamless purchase from any smart device. Chang’s vision came to life through the creation of Perfect Corp., a suite of AR beauty apps that includes the award-winning YouCam Makeup, YouCam Perfect, YouCam Nails and YouCam Fun. From 1997 to 2015, Chang was CEO of CyberLink Corp. where she propelled the company from a small startup to an award-winning global brand with rapid expansion. Chang currently resides in Taipei, Taiwan Chang holds an MBA from UCLA.

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