Plurio (ex. Elly Analytics), a San Francisco based MarTech startup, announced a $3.5 million round backed by Altair, DVC, Yellow Rocks, Finom co-founder Kos Stiskin, ManyChat co-founder Mike Yan, and other funds and angels. The funding will accelerate the rollout of Plurio, the first AI agent that acts across channels as a full-fledged performance marketer.
This launch comes amid strong market tailwinds. Global advertising spend is forecast to rise 5.1% in 2026 to surpass $1.04 trillion, outpacing economic growth, while the performance marketing software market is projected to grow from $15.2 billion in 2023 to $30.9 billion by 2032, driven by AI-powered automation and optimization.
Plurio taps into this surge by replacing the outdated and fragmented workflows of marketing teams managing consumer software and service brands. Their performance decisions are slowed by delayed conversion cycles. Buying traffic today, they get the signals that matter — trial activation, qualified leads, subscription starts, revenue — days or weeks later. Human workflows are built around waiting, while acting just three days earlier or later can change acquisition costs by 30%.
Plurio AI agent changes these workflows by reading early signals — shifts in creative performance, audience quality, and channel behavior — and inferring what will happen before delayed metrics catch up. It can see when a creative is about to fatigue, when a winning trend is forming, or when a budget adjustment will improve downstream performance, delivering attribution-first decisions. Plurio has already shown promising results in early pilots with global EdTech and FinTech brands. During just four months it processed $20M in ad spend, reaching 2x sales growth and 20%+ lower CAC. That’s why the team chose to focus on its development.
The AI agent integrates advertising, CRM, and revenue data into a single source of truth, and understands what drives growth. It can operate on a brand’s existing analytics facilities or leverage its own built-in marketing data platform with attribution. Previously, the platform was known as Elly Analytics and served as the company’s core product, managing over $100M in annual ad spend. It now integrates into the Plurio ecosystem.
Teams interact with Plurio through natural-language prompts such as: “Where will revenue land if we shift 10% of spend from Meta to TikTok?” or “Pause Meta ads where ROAS drops below 2.0.” The agent evaluates all factors that influence outcomes — from seasonality and audience quality to funnel efficiency and revenue trends, and explains what changed and why. It forecasts scenarios, recommends the next move, and executes approved changes. Behind the scenes, The AI agent runs closed-loop optimization, learning from each result, and improving predictions with every cycle.
“In consumer products and services, I kept seeing the same thing: strong teams spending their days not on growth, but on stitching together data. It never felt normal that our best people were buried in dashboards for hours, waiting for delayed signals just to understand what was happening. Most days looked like 10% thinking and creating, and 90% clicking through platforms. Plurio grew out of the frustration with that reality — out of the wish to give teams their time and attention back, and to finally make fast decision-making possible,” says Seva Ustinov, CEO & co-founder of Plurio.
“Over the years we kept noticing the same gap: marketers had tools that could explain the past, and tools that could push changes — but nothing that connected the two. Teams were left switching between dashboards, ad accounts, and other martech tools, trying to turn understanding into action by hand. With Plurio, we wanted to close that gap. Not by adding another tool, but by giving teams a way to see what’s shifting and act on it the moment those signals appear.” adds Kirill Kasimskiy, Chief Growth Officer and co-founder of Plurio. The two partners have been developing performance marketing products together for over 20 years.
