Waverly increases market presence in Pennsylvania
BIRMINGHAM, Ala.–(BUSINESS WIRE)–Waverly Advisors, LLC (“Waverly”), a federally registered investment adviser (“RIA”) that specializes in investment management, financial planning and wealth management solutions for a diverse group of high-net-worth individuals, corporate retirement plans and institutional clients, has acquired Forefront Wealth Management (“Forefront”), a wealth management firm located in Malvern, PA. This partnership supports Waverly’s growth strategy in the Mid-Atlantic market, enhancing the firm’s presence in the region.
Forefront has offered comprehensive financial planning, investment management, and retirement plan consulting in its local community since 2018. With a focus on transparency, integrity, and building long-term relationships, Forefront has earned a reputation for delivering tailored, goals-based financial solutions. Carl Schultz, Forefront CEO and CIO, will join Waverly as a Partner and Wealth Advisor. The entire Forefront team joins Waverly with the acquisition, increasing Waverly’s assets under management by approximately $257 million (as of 06.30.2025).
“This partnership strengthens Waverly’s ability to deliver an exceptional client experience,” said Justin Russell, President and CEO of Waverly. “Together, we are expanding the firm’s reach while staying true to a shared culture of collaboration and excellence.”
“Forefront was built on a commitment to helping clients live their best financial lives,” said Carl Schultz. “By partnering with Waverly, we are aligning with a firm whose values, resources, and client-first approach will allow us to enhance the services and opportunities we provide to clients.”
The acquisition of Forefront marks Waverly’s 29th transaction since accepting an equity investment in December 2021 from Wealth Partners Capital Group (“WPCG”) and HGGC’s Aspire Holdings platform. The transaction closed on December 5, 2025.
“It is exciting to welcome Forefront to the Waverly family,” said Mac Selverian, Partner at WPCG. “This partnership brings together two strong teams resulting in a combined expertise that will significantly enhance the client experience and create long-term value for all involved.”
Financial and legal terms of the deal will not be disclosed.
About Waverly
Waverly Advisors, LLC (“Waverly”) is a fee-only federally registered investment adviser that serves the investment management and wealth planning needs of a diverse group of clients, including high-net-worth individuals and families, corporate retirement plans, trusts, endowments, and institutions. Waverly manages approximately $29.9 billion in assets (as of 12.5.2025) and offers collaborative investment, tax, estate, and financial planning services. Founded in 1999 in Birmingham, Alabama, the company has 45 offices across the U.S. and a team of over 380 professionals who hold many of the industry’s most prestigious credentials. For more information, please visit www.waverly-advisors.com.
About Wealth Partners Capital Group
Wealth Partners Capital Group (“WPCG”) is a financial services holding company, which invests in and partners with select leading wealth management firms. WPCG’s mission is to use its capital, strategic M&A expertise and organic growth capabilities to help its partner firms grow. WPCG identifies, values and negotiates with wealth advisory practices for its partners to acquire and integrate. For more information, please visit www.wealthpcg.com.
About HGGC
HGGC is a values-driven, partnership-focused private investment firm. The firm’s ecosystem of investors, operators, and professionals are united by the shared mission to develop leading enterprises and build long term value together. HGGC invests in technology, business services, financial services and consumer enterprises generally valued between $200M – $1.5B+. The firm is based in Palo Alto, CA and manages over $6.9 billion in cumulative capital commitments. Since its inception in 2007, HGGC has completed more than 600 platform investments, add-on acquisitions, recapitalizations, and liquidity events with an aggregate transaction value of over $71 billion. HGGC makes investments in RIAs via its Aspire Holdings platform, which is targeting $300 million of total investment in the space. For more information, including a complete list of current and former investments, please visit www.hggc.com.
Contacts
Robyn Schubart for Waverly Advisors
Marketing Manager
Email: [email protected]
Website: www.waverly-advisors.com
