Social media influencer partners with $1 digital marketplace bucksoup to test creator-led growth

LOS ANGELES, Jan. 21, 2026 /PRNewswire/ — Shane Geller, a viral content creator known for his humorous “Soup Season” video, is launching a bold new challenge: to become the first ever bucksoup millionaire.

After his video “Soup Season” gained massive traction online, Shane was approached by brands eager to collaborate. One offer stood out—from bucksoup, a digital marketplace where each item is priced at just $1.

Shane pitched bucksoup a creator-led experiment: to publicly build a $1M shop using content, community, and creator-first marketing. The project, titled Shane’s Road to a Million Dollars, now lives at bucksoup.com.

“This started as a funny video about soup,” said Shane. “Now it’s turned into a genuine experiment in creativity and a personal challenge which I hope inspires others to do the same.”

bucksoup describes itself as a low-friction marketplace built for the creator economy. All products—templates, tools, games, art, and more—are sold for a flat $1, making purchases simple and volume-based growth possible.

“The creator economy is moving from sponsorships to ownership,” said bucksoup co-founder Charles Boup. “We designed bucksoup so creators could test, launch, and grow quickly. Shane’s challenge is a perfect example of that mission in action.”

Shane will share behind-the-scenes content, milestone drops, and real-time experiments across social media, turning the journey itself into a shoppable case study on creator-driven commerce and audience monetization.

About Shane Geller
Known online as Ape$weat, Shane is a digital creator who transforms simple ideas into highly shareable content. His work blends humor, culture, and creativity with a focus on emerging models of monetization and creator-led entrepreneurship.
Shane’s Instagram

About bucksoup
bucksoup.com is a digital marketplace where each product costs $1. Built for creators and digital entrepreneurs, the platform supports fast, accessible commerce with zero pricing friction.

Media Contact:
Charles Boup
Co-founder
[email protected]
bucksoup.com

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