MEMPHIS, Tenn.–(BUSINESS WIRE)–Radio One and Reach Media, the audio divisions of Urban One, joined forces for the annual Urban Cares for St. Jude Kids radiothon on March 6 and 7, raising $1.6 million for St. Jude Children’s Research Hospital.®
“For almost two decades, our partners and friends at Urban One have brought people together to advance a common goal: helping kids with cancer and other life-threatening diseases,” said Ike Anand, interim CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. “We are deeply grateful for listeners nationwide who tuned in to learn more about St. Jude and those who were so generous to provide support that helps St. Jude find cures and save children.”
On-air personalities in Radio One’s 13 markets nationwide and Reach Media’s nationally syndicated networks rallied listeners to become a Partner in Hope by making a monthly pledge to St. Jude. Nationally syndicated show, Get Up! Mornings with Erica Campbell, kicked off the live broadcast continuing with The Willie Moore Jr. Show, Nightly Spirit with Darlene McCoy and The Rickey Smiley Morning Show, the nation’s #1 hip-hop morning show.
Special guests made appearances and shared the St. Jude message to their social accounts including Lisa Knowles Smith, Vashawn Mitchell, MAJOR., Pastor Mike Jr. and Zacardi Cortez.
“We are proud to support St. Jude Children’s Research Hospital in its mission to find cures for childhood cancer, sickle cell and other life threatening diseases,” said Deon Levingston, co-president of the Audio Division, Urban One. “At Urban One, we believe in giving back to the community and making a meaningful impact. Our partnership with St. Jude allows us to create positive change and hope for families during a very difficult time in their lives.”
Since 2008, the Urban One partnership has been instrumental in helping raise $24.3 million for the kids and families of St. Jude. Funds raised help ensure that families never receive a bill from St. Jude for treatment, travel, housing, or food – so they can focus on helping their child live.
To join other St. Jude supporters, become a Partner in Hope and receive your This Shirt Saves Lives t-shirt.
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