Mobile-first marketplace, artificial intelligence: a new chapter begins for the refurbished electric bike leader

NEW YORK, March 3, 2026 /PRNewswire/ — Upway, the leading international platform for refurbished electric bikes, announces the arrival of Nathan Wilson as Chief Technology Officer. With an international background, he joins to strengthen and expand the Tech & Product teams at a time when Upway is accelerating its ambitions, including 50 planned hires and $15 million in Research & Development investments over the next 24 months. Among the priorities are the launch of its mobile application and the integration of artificial intelligence into the customer journey for buying and reselling bikes.

International expertise to support scaling

Nathan Wilson brings more than a decade of experience leading technology teams and developing software at scale. Educated in Australia, having worked in Japan before settling in Paris, he has held key roles at Amazon, Indeed, and most recently at DoorDash, where he served as Director of Engineering for the Japanese market for more than four years. He has worked extensively on launching and evolving products and services in highly operational environments, supporting growth and adapting solutions to new markets.

Major investments driven by innovation and talent

Upway is first and foremost a tech company whose mission is to make buying, selling, and refurbishing electric bikes a seamless, trusted, and industrialized experience worldwide.

Nathan Wilson’s arrival marks a major milestone in supporting Upway’s technological scaling and growth ambitions, within a model where its proprietary technology already orchestrates the entire operation. Over the next 18 to 24 months, Upway will accelerate the deployment of technological solutions to transform the refurbished e-bike experience, including a mobile-first approach with the launch of an all-in-one application enabling users to buy, sell, and manage their electric bike in everyday life. The company will also invest in artificial intelligence to improve the customer purchase journey and better respond to user needs, as well as the resale journey through AI-powered identification and pricing technology.

These investments represent a significant step forward in accelerating Upway’s trajectory and supporting its ambition to make electric mobility accessible to all.

About Upway

Founded in Paris in 2021, Upway is the leading international platform for refurbished electric bikes. The company currently operates in nine countries: France, Germany, the Netherlands, Belgium, Switzerland, Austria, Italy, Spain, and the United States.

Its mission is simple: to offer premium second life solutions by giving electric bikes a new lease on life while making sustainable mobility accessible to the widest audience.

Upway relies on recognized industrial expertise, proprietary technology, and a strong commitment to the circular economy. Since its founding, the company has refurbished and sold more than 100,000 electric bikes and aims to put more than one million back into circulation by 2030. Upway is also developing an ecosystem of complementary services including financing, insurance, maintenance, and subscription solutions to facilitate access to more sustainable mobility.

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