LOWELL, Mass.–(BUSINESS WIRE)–UKG, a leading global AI platform for HR, pay, and workforce management, is proud to announce a new multi-year partnership with The Aston Martin Aramco Formula One Team™. UKG will join the team as its official HR, Pay, and Workforce Management Partner.
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The partnership brings together two organizations driven by the power of data insights, innovation, and team performance, bridging the worlds of elite motorsport and world-class workforce intelligence.
Through advanced AI-powered insights and a deep understanding of the workforce — especially critical frontline workers who make up nearly 80% of the global workforce — UKG’s Workforce Operating Platform helps organizations unlock exceptional performance by transforming workforce data into actionable insights and empowering teams to operate at their very best. That same philosophy underpins the Aston Martin Aramco Formula One™ Team’s relentless pursuit of excellence on and off the track. Both UKG and Aston Martin Aramco understand that data and intelligence are at the heart of high-performing teams, be that Formula One™ or any other organization, large or small, around the world.
Sarah Hodges, Chief Marketing Officer at UKG, commented: “We help over 80,000 organizations across 150 countries use the value of workforce intelligence to drive performance, including giving leaders the clarity to see around corners in an increasingly complex global economy. It’s our shared values of data, innovation, and team performance that makes this partnership with Aston Martin Aramco the perfect fit for our global brands.”
Sophie Ackland, Chief People Officer, Aston Martin Aramco Formula One™ Team, said: “At Aston Martin Aramco we understand that great businesses are powered by great people. Our partnership with UKG brings that belief to life in one of the most demanding and dynamic performance environments in the world.”
UKG’s AI-driven HR, pay, and workforce management solutions enable organizations to build more resilient and adaptive teams. With the industry’s largest workforce dataset, UKG’s Workforce Operating Platform is built to help organizations across industries and geographies gain clarity into their business, tackle workforce and regulatory complexity, and maximize their most important asset: their people. As Formula One enters a new era of sustainable innovation and human performance, the partnership between Aston Martin Aramco and UKG symbolizes the importance of celebrating the intersection of technology, insights, and human potential to achieve extraordinary results.
About Aston Martin Aramco Formula One Team
With history dating back to 1913 and its founders Lionel Martin and Robert Bamford, Aston Martin has a storied history rooted in racing. Early success at the Aston Hill Climb inspired a legacy of crafting high-performance luxury vehicles, which today includes the DB12, Vantage, Vanquish, DBX707, and the F1-inspired Aston Martin Valkyrie. The brand debuted in Grand Prix racing in 1922, claimed outright victory at Le Mans in 1959 and returned to Formula One in 2021 under Lawrence Stroll’s leadership.
The team has since made significant investments, notably opening the AMR Technology Campus in Silverstone in 2023, featuring sustainable design and a cutting-edge wind tunnel that became operational in 2025.
On-track, the driver line-up features the experienced Canadian Lance Stroll and double World Champion Fernando Alonso, supported by Test and Reserve Drivers Felipe Drugovich and Stoffel Vandoorne, along with Team Ambassador Pedro de la Rosa and Young Development Driver Jak Crawford. Aston Martin Aramco also races in the all-female F1® Academy series, with Swiss driver Tina Hausmann competing under the mentorship of the team’s F1® Academy Head of Racing and Driver Ambassador, Jessica Hawkins.
Off-track, Aston Martin Aramco continues to drive progress through its I / AM fan engagement platform, and Make A Mark ESG programme, driving sustainability, inclusion, and community engagement. Partnerships with Racing Pride, Spinal Track, and the Aleto Foundation support inclusivity, accessibility, and leadership development. The team’s commitment to energy efficiency is certified by ISO 50001 compliance.
About UKG
UKG is a leading global AI platform for HR, pay, and workforce management. Unifying award-winning solutions with the world’s largest collection of workforce data and people-first AI, UKG delivers unrivaled insights into today’s workforce, helping organizations in every industry turn data into decisions that elevate productivity, culture, and the customer experience. Trusted by more than 80,000 organizations across 150 countries, tens of millions of employees — from small businesses to global enterprises — use UKG every day. To learn more, visit ukg.com.
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