AUSTIN, Texas, Sept. 25, 2025 /PRNewswire/ — TrueDialog, a leading provider of enterprise-grade SMS texting solutions, today announced the promotion of Amanda McGuckin Hager to Chief Marketing Officer & Chief Revenue Officer (CMO & CRO). In this expanded role, McGuckin Hager will be responsible for end-to-end revenue strategy and execution, unifying sales, marketing, and partnerships to accelerate growth and deepen customer value.
McGuckin Hager, who joined TrueDialog as CMO in August 2024, quickly demonstrated her ability to build high-performing teams and align go-to-market strategies for rapid growth. With over 25 years of experience spanning both venture-backed startups and large technology companies, Amanda has established a reputation for driving measurable growth. She has held leadership roles at Dell, Rackspace, and SolarWinds, as well as at emerging startups such as BlackLocus, Infochimps, and YouEarnedIt.
“Amanda has made an incredibly positive impact in the 12 months since she joined the leadership team,” said John Wright, CEO of TrueDialog. “She has an intimate understanding of our customers and our market, and she knows how to align sales and marketing for rapid and sustainable success. We couldn’t be more excited to have her in this new role as we enter our next stage of growth.”
“I’m passionate about helping companies grow in a way that truly serves their customers,” said McGuckin Hager. “As a marketer, I relate to the need for TrueDialog to ensure that text messages are being delivered successfully, securely, and at scale. I’m honored to now serve in this dual capacity and lead this incredible team.”
Recent TrueDialog Accolades
- Best Overall Conversational Marketing Company in 2025 MarTech Breakthrough Awards
- Finalist in the 2025 Digiday Technology Awards for “Best Mobile Marketing Platform”
- G2 Grid Leader and Momentum Leader in SMS Marketing
- Debut on the Inc. 5000 List of America’s Fastest-Growing Private Companies
New Leadership Appointments
TrueDialog is also pleased to welcome three new leaders who have recently joined the company’s growing team:
- Becky Banasik, VP of Customer Success, brings customer success leadership experience from several B2B technology companies, including TrendKite and DOSH.
- As the new VP of Marketing, Erica Lanyon leverages her marketing background from SourceDay, SailPoint, Eloqua, and PlanView.
- The company also welcomes Marc Vallido, a Sales Leader with a background in global sales at 8×8, Indeed, and Rev.com.
TrueDialog continues to expand its market presence and strengthen its position as a trusted partner for businesses seeking effective communication solutions.
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About TrueDialog
TrueDialog is the enterprise SMS platform transforming how organizations connect with customers through text messaging—today’s most engaging and responsive channel. Through superior features, industry-leading security, and direct carrier connections, the platform delivers enterprise-grade reliability while reducing messaging costs by up to 75%. TrueDialog is trusted by thousands of brands, including Coca-Cola, Hilton, Kansas City Chiefs, Northern Tool, SubjectWell, and Tulane University. TrueDialog combines powerful capabilities with simplified implementation. Based in Austin, Texas, TrueDialog helps organizations build stronger relationships through reliable, cost-efficient messaging. To learn more, visit www.truedialog.com
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SOURCE TrueDialog
