
Remember when building a website meant hours of copy-pasting text, resizing images, and stressing over SEO? Those days are fading fast.
Thanks to AI, CMS platforms in 2025 are more like creative teammates than tools. They can draft a blog post, suggest product descriptions, translate your content, or even build an entire website from scratch.
In this guide, we’ll walk you through 8 of the best AI-powered CMS options that can transform the way you work online.
Why AI in CMS Matters
Managing a website isn’t just about hitting “publish” anymore. Audiences expect fresh content, personalized experiences, and flawless design delivered fast. That’s a tall order for any team. This is where AI steps in and changes the game.
- Faster content creation: AI can draft blog posts, product descriptions, landing pages, or knowledge base articles in seconds, giving you a head start instead of a blank page.
- Smarter optimization: From SEO keywords to image alt-text, AI makes sure your content is easier to find and more accessible to everyone.
Personalization at scale: AI tailors content to different audiences (by language, region, or even customer behavior) without extra manual work. - Better workflows: With AI agents and automations, CMS platforms can help organize approvals, keep content on brand, and free teams from repetitive tasks.
In short, AI takes a lot of the heavy lifting off your shoulders, so you can focus on creativity, strategy, and connecting with your audience.
Best 8 AI-Powered CMS Platforms Leading the Market
Hygraph
If you’re looking for a headless CMS that’s built for the AI era, Hygraph is a strong contender. It combines flexible content modeling with powerful AI tools to help teams structure, create, and manage content at scale.
With Hygraph AI, you can automate workflows, generate content variants for different formats, and even transform messy, unstructured inputs into clean, structured entries that match your schema. It’s like having an AI assistant built directly into your editorial process.
Hygraph also offers advanced features like:
- AI Content Structuring: Turn rough notes into publish-ready, structured content.
- Variant Creation: Automatically generate long, short, and localized versions of the same content.
- Workflow Automation: Set up approvals, roles, and steps so AI helps move content through your pipeline.
- Governance & Compliance: Keep content consistent and safe with rules embedded in the system.
Pricing:
- Hobby: Free
- Growth: from $199/month
- Enterprise: Custom pricing
dotCMS
dotCMS blends headless flexibility with AI-powered ease of use. It gives marketing and content teams the tools to manage structured content, while dotAI adds a layer of automation and creativity right inside the editor.
With dotAI, you can generate fresh copy, suggest images, and create SEO metadata, and even bulk-edit content across your site. It’s designed to save time on repetitive tasks while keeping content optimized and on-brand.
dotCMS also offers advanced features like:
- AI Content & Image Generation: Create text and visuals without leaving the editor.
- SEO Metadata Automation: Auto-generate Meta titles, descriptions, and tags.
- Semantic Search: Use chat-style queries to surface the right content faster.
- Batch Operations: Run AI actions across multiple pieces of content at once.
Pricing:
- Community Edition: Free (open source)
- Starter, Business, Enterprise: Custom pricing
HubSpot CMS
If you’re looking for a CMS that’s tightly connected to your marketing and sales data, HubSpot CMS is the way to go. It’s part of HubSpot’s Smart CRM, which means your content, customer info, and marketing tools all live in one place.
With the new AI Breeze assistant, HubSpot helps you draft web pages, blog posts, CTAs, and even knowledge base articles: all while pulling in customer context from your CRM to keep the content relevant and personalized. It’s like having an AI content strategist built right into your workflow.
HubSpot CMS also offers advanced features like:
- AI-Powered Copywriting: Draft and refine content directly inside the editor.
- Personalization at Scale: Use CRM data to tailor content for different audiences.
- SEO Recommendations: Get real-time suggestions to improve visibility.
- Content & Marketing Automation: Manage campaigns, workflows, and reporting all in one dashboard.
Pricing:
- Free Tools: $0
- Starter CMS: from $23/month
- Professional: from $360/month
- Enterprise: from $1,200/month
Squarespace
For creators and small businesses who want a site that looks polished without a steep learning curve, Squarespace’s Design Intelligence makes the process almost effortless. Instead of starting from a blank canvas, you can use Blueprint AI to generate layouts, styles, and content suggestions that match your brand.
The platform also includes AI Product Composer, which automatically writes product descriptions, suggests pricing, and generates SEO-friendly copy, making it especially handy for e-commerce stores. And with integrated AI text tools, you can quickly draft or refine copy across your site.
Squarespace’s Design Intelligence highlights include:
- Blueprint AI: Build page layouts and design styles in minutes.
- AI Product Composer: Generate product descriptions and SEO copy automatically.
- Brand Identity Tools: Create consistent fonts, colors, and design elements.
- AI Copywriting Support: Draft and polish text without leaving the editor.
Pricing:
- Personal Plan: from $16/month
- Business Plan: from $23/month
- Commerce Basic: from $28/month
- Commerce Advanced: from $52/month
Wix
Wix has become one of the most AI-forward website builders on the market. Its AI Website Builder can generate a complete, personalized site in minutes, just by asking you a few questions in a chat. From there, you can tweak layouts, color schemes, and content with simple prompts.
Beyond site creation, Wix also offers a deep set of AI tools for everyday content and design tasks. You can generate text, create or enhance images, remove backgrounds, and even get SEO suggestions: all without leaving the editor.
Wix’s AI toolkit includes:
- AI Website Builder: Build a custom site through a conversational chat.
- AI Text Creator: Draft copy for pages, posts, or product descriptions.
- AI Image Tools: Create visuals, enhance images, and remove backgrounds.
- AI SEO Tools: Suggest improvements to boost rankings and visibility.
- AI Marketing Tools: Help craft social posts, emails, and other promotional content.
What makes Wix stand out is its all-in-one accessibility. It gives solo entrepreneurs, small teams, and non-technical users a powerful way to design and run a professional site without extra tools or plugins.
Pricing:
- Free Plan: $0 (Wix-branded domain)
- Light Plan: from $17/month
- Core Plan: from $29/month
- Business & Ecommerce Plans: from $39/month
Contentstack
Contentstack is a headless CMS built for enterprises, and its AI features focus on making content creation faster and more structured. Instead of simply adding a “generate” button, Contentstack integrates AI into workflows through reusable prompts and automation.
The platform’s AI Prompt Library provides ready-made prompts for marketing, product, and technical teams. You can also create your own and save them as Custom Actions, so editors and developers can reuse them consistently across projects. For advanced teams, Contentstack offers a Generative AI API that makes it easy to connect prompts with your own systems.
Key AI features include:
- AI Prompt Library: Access curated prompts for content, marketing, and more.
- Reusable Custom Actions: Turn prompts into automated tasks inside workflows.
- Generative AI API: Build and scale custom AI-powered features.
- Structured Automation: Keep outputs aligned with your content models.
What makes Contentstack stand out is its focus on governance and scalability. It’s built for large teams that need flexibility to create with AI but also want to control how AI is used across different projects and departments.
Pricing:
- All Plans: Custom
Storyblok
Storyblok is a headless CMS designed for speed and flexibility, and its AI tools make content creation even easier. Instead of juggling multiple apps, you can generate, translate, and optimize content directly within the CMS.
One standout feature is the AI SEO Assistant, which can write titles and descriptions while showing a live Google preview. Storyblok also includes AI-powered translations, allowing you to localize content at the field or folder level without losing tone or style. And for brainstorming, the Ideation Room provides an AI-driven space where teams can generate and organize ideas together.
Storyblok’s AI toolkit includes:
- AI SEO Assistant: Auto-generate metadata with live previews.
- AI Translation: Translate content instantly while preserving voice.
- Ideation Room: Collaborate on content ideas with AI-powered brainstorming.
- Custom AI Models: Bring your own model or tokens for added control.
What makes Storyblok stand out is its editor-friendly design. It balances the flexibility of a headless CMS with practical AI tools that help marketing and content teams move faster, without depending heavily on developers.
Pricing:
- Growth: from €90,75/month
- Growth Plus: from €319,91/month
- Premium and Elite: Custom pricing
Contentful
Contentful is one of the leading enterprise headless CMS platforms, and its AI features are built to scale. Instead of simply adding text generation, Contentful positions itself as an AI-native CMS, meaning AI is deeply woven into workflows and integrations.
With AI Actions, teams can automate repetitive content tasks like generating product descriptions, adjusting tone, or drafting localized versions. Contentful also supports the Model Context Protocol (MCP), which allows AI agents to connect directly to your content models and work more intelligently with your structured data.
Contentful’s AI features include:
- AI Actions: Automate content creation and optimization inside workflows.
- Personalization Tools: Deliver tailored experiences across channels.
- MCP Support: Connect AI agents directly with your CMS for smarter outputs.
- Scalable Governance: Maintain brand consistency across large content teams.
What makes Contentful stand out is its focus on enterprise scalability. It’s designed for global brands that need advanced AI capabilities, strong governance, and the flexibility to integrate with a wide digital experience stack.
Pricing:
- Free: Free forever
- Lite: from $300/month
- Premium: Custom pricing
Conclusion
AI is changing what we expect from a CMS. Instead of being just a place to publish content, today’s platforms act like creative partners, helping with everything from drafting to SEO, translation, and personalization.
Here’s a quick recap of the best fit for each CMS we covered:
- Hygraph→ Best for enterprises that need governance, structured content, and AI-driven workflows.
- dotCMS→ Ideal for SEO-focused organizations that want AI content and search intelligence built in.
- HubSpot CMS→ Perfect for marketing-led teams that want AI tightly connected to CRM and customer data.
- Squarespace→ Great for creators and small businesses who want beautiful designs with AI-powered setup.
- Wix→ Best choice for entrepreneurs and non-technical users who want an all-in-one AI builder.
- Contentstack→ Strong fit for enterprises that need reusable prompts, API-driven workflows, and governance.
- Storyblok→ Perfect for teams that want fast, flexible headless publishing with AI translation and SEO.
- Contentful→ Best for global brands that need scalable, enterprise-grade AI with agent integrations.
In short: whether you’re a solo creator, a growing business, or a global enterprise, there’s now an AI-powered CMS that can fit your needs and help you move faster in 2025.