Tips for Utilizing Artificial Intelligence in Community Building and Content Creation Processes
Community building is a time-consuming task. It takes a lot of time to write and post content on social media, monitor comments, and reply to them. AI can help with this tedious work by monitoring the social media channels for new posts and then generating responses to them automatically.
As a content marketer, you have to be aware of how AI can help you in your day-to-day work. The most popular use for AI is content creation software. These Content AI Tools can generate all kinds of content for your company, from blog posts to customer testimonials. They are especially great for those who don’t have time to write their own content and need it fast. Still, there are parts of building your community that you can outsource to AI to be faster, but building authentic relationships just takes time and is worth doing in the long term.
Community Building Best Practices From the Experts to Get Started Right Away
Chris Walker, CEO of Refine Lab, is a good case study just to show where content-led communities can bring you. Chris created a lot of organic content and built his company from doing this alone in April 2019 and earning 5,000 US dollars a month to three years later (April 2022), earning 20 Million Dollars in revenue and having 115 employees. He produces live shows and also speaks about the difference between Demand Capturing and Demand Creation.
When a potential customer is actively searching for a product, they are, for most companies, attractive, and business owners try to capture their attention; that’s why it is called demand capturing. Demand capturing is not an easy task because many companies are competing for this same customer online. According to Chris Walker, demand creation is way more interesting for him in the long term because through educational content, you earn the trust and train your audience to buy from you in the future.
I had the chance to interview Pablo Gonzalez, who is the Co-Founder and CMO of Be the stage and Host of the B2b Community Builder Show. When it comes to building your audience and setting the foundation of a strong community, Pablo gained experience in this field and shared some insights:
Community building is an important aspect of any successful business, and to use it for your own brand, you need the following ingredients, according to Pablo:
– Define the core values of you and your community
– Go live on a regular basis (minimum once a week)
– Use common language of your target audience (Through qualitative studies and conversations, you identify pain points and needs of your audience)
– Co-Creation of Content (Integrating and tagging people that you interviewed in your podcast and from Q&A sessions)
What Are the Benefits of Community Building?
Community building is the process of building a community around a shared interest. Community building is often associated with values-driven businesses that are focused on making a positive impact in their communities.
The benefits of community building are:
-Helps to create a sense of belonging
-Gives people the opportunity to learn more about themselves and others
-Builds trust, empathy, and understanding
What Does a Community Mean for Businesses?
A community is a group of people who share common interests and interact with each other through various means of communication. A community is a place where people can feel safe, express themselves, and be heard. Communities are everywhere – they have been around for centuries and have played an important role in shaping the world we live in today.
A business community can help businesses increase their reach, build their brand, and create a loyal customer base by connecting with customers on social media or online forums.
A Powerful Combination of AI and Community Building Skills
AI is a powerful tool that can be used to help businesses grow. It can help them make more money, save time, and generate more leads. But before we get too excited about the potential of AI, we must remember that it is not a replacement for human intelligence. There are things that you have to focus on, and when you build your own community, it should not be an AI who is interacting; it should be you.You can listen to the full interview with Pablo Gonzalez here: https://www.youtube.com/watch?v=4Ue1fxEPLXY
