Job Listings and Company Insights Tailored to a diverse Gen Z Workforce
NEW YORK, March 12, 2025 /PRNewswire/ — Employers hoping to reach and hire great Gen Z talent now have a new pipeline to top candidates thanks to a partnership unveiled today between leading job search and career advice site The Muse and uConnect, which provides virtual career center platforms for universities and colleges. The Muse + uConnect collaboration also gives nearly a million college students across the country direct access to career content, job listings and company insights tailored specifically to a diverse Gen Z workforce.
Through this partnership, uConnect will showcase products from The Muse in its virtual career centers used by students at hundreds of academic institutions such as Columbia School of Professional Studies and Empire City SUNY, including:
- The Muse’s job listings categorized by key filters used to strategically to reach diverse target audiences
- The Muse’s Advice articles and Fairygodboss blog posts
- The Muse and Fairygodboss videos (via Youtube), including Coach Connect Lives and I love my job series, among others.
- Informational webinars and networking events on Fairygodboss
“The synergy of this collaboration is a win-win for all parties involved. The Muse job listings and employer videos have the potential to reach hundreds of thousands of college students actively seeking jobs and career advice that aligns with their values and priorities,” said The Muse CEO David Bethoney. “And importantly, our audience and user bases overlap, with both companies designed to serve the next generation of job seekers looking for meaningful work.”
Launched over 10 years ago, The Muse (along with sister site, Fairygodboss) is one of the most established and popular job search platforms among GenZ and Millennials, boasting approximately 5 million users – 70% of whom identify as female and 58% from diverse backgrounds.
According to uConnect CEO and Founder David Kozhuk, CEO and Founder, “High-quality, digital content is critical to ensure that students and early talent are prepared to launch rewarding careers. The Muse does an exceptional job of creating engaging content that meets the unique needs of Gen-Z students with varying backgrounds, identities, circumstances, and interests and we’re excited to be able to make these resources even more accessible for the next generation of talent.”
Employers interested in setting up a company profile to reach uConnect’s broad college-age job seekers can learn more at https://group.themuse.com/demo-request. Universities interested in learning more about how to scale their career center work and better support stakeholders can connect with uConnect at https://www.gouconnect.com/product.
About uConnect
uConnect is on a mission to help colleges and universities provide access to career resources to anyone, anywhere, anytime. uConnect’s All-In-One Virtual Career Center simplifies student engagement with the full range of career pathway resources, data and information to facilitate equitable access and more meaningful outcomes. Learn more at: www.gouconnect.com
About The Muse
The Muse, including its platforms www.themuse.com, www.fairygodboss.com, and www.purpose.jobs, attracts 70 million annual users, primarily Gen Z and Millennial professionals. According to user surveys, over one-third of The Muse’s audience does not use LinkedIn or other high-volume job sites to explore career opportunities, making it a unique destination for employer content and jobs. Pioneering the field of employer branding for over a decade, The Muse serves Fortune 2000, mid-market, and public sector employers, including state and local government agencies. Learn more at www.themuse.com.
Media Contact:
Aimee Grove for The Muse
[email protected]
415.706.1906
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SOURCE The Muse
