The gold rush of generative AI has, until now, been a solitary affair. For the past two years, creators and marketing teams have navigated a fragmented “Wild West” of tools, generating a script in one tab, an image in another, and a voiceover in a third, before stitching it all together in a traditional editor. It is a workflow defined by “fragmentation fatigue.”
Singapore-based Topview is betting that the future of AI isn’t just about the model, it’s about the workspace.
Today, the startup announced the launch of Topview 4.0, an all-in-one collaborative AI workspace designed to do for video what Figma did for design and Google Docs did for writing. To fuel this expansion, Topview also revealed an additional $5.5 million in funding, closing out a $14 million Series A led by Kamet Capital.
Solving the “Fragmented Workflow” Problem
While AI can generate a video in seconds, the corporate approval and iteration process still takes days. For major brands like Samsung, L’Oreal, and Anker, the bottleneck isn’t the AI’s creativity; it’s the friction of moving assets between siloed platforms.
“People are tired of stitching together five different tools just to ship one campaign,” says Jensen Wu, Co-founder and CEO of Topview. “Topview 4.0 is the ‘Figma moment’ for AI video creation. We’re moving from a single-player experience to a multiplayer flow where your whole team can go from prompt to final content in one place.”
The numbers suggest a massive appetite for this consolidation. Topview has already amassed over 5 million users who generate upwards of 500,000 videos daily.
The Platform: More Than Just a Generator
Topview 4.0 isn’t just another wrapper for a Large Language Model. It is a comprehensive cloud-based board that integrates:
- Multi-Model Routing: Leveraging the best frontier models for text, image, and voice.
- Real-Time Collaboration: Teammates can comment, edit, and version-control assets simultaneously.
- Brand Governance: A centralized library for approved brand assets, ensuring AI-generated content stays “on-brand.”
- Interoperability: Seamless hand-off workflows to legacy suites like Adobe and Figma.
For Anker’s Social Media Manager, Hakim He, the platform has already proven its ROI. “Topview helps us drive massive views,” He notes. “On average, for every 10 marketing videos published, two go viral.”
A Strategic Foothold in Asia
The $14 million Series A highlights a growing trend of high-performance AI startups emerging from Singapore’s tech ecosystem. Kerry Goh, Founder and CEO of Kamet Capital, views Topview as a rare opportunity to scale a disruptive Asian AI player on the global stage.
“Topview represents not only a rare AI investment opportunity from Asia but also exemplifies our ability to leverage Kamet’s deep Founders Network to source, support, and scale emerging leaders,” says Goh.
The Road Ahead: Unlimited Creativity
In an industry often bogged down by complex “credit-based” pricing that penalizes experimentation, Topview is pivoting toward accessibility. Their new subscription model includes tiers like Nano Banana, offering unlimited usage to encourage teams to iterate without fear of burning through a budget.
As brands transition from “testing” AI to “integrating” AI into their core daily operations, the winner won’t necessarily be the company with the best single algorithm, but the one that builds the best environment for humans and AI to work together. With $14 million in the bank and a “multiplayer-first” philosophy, Topview is positioning itself as the central nervous system for the next generation of digital marketing.
Creators and marketers can try Topview today at https://www.topview.ai/
