WASHINGTON, Aug. 27, 2025 /PRNewswire/ — The Alliance Group, a firm long recognized for its roots in consulting, interim solutions, and executive search, has officially unveiled a new brand identity, reflecting its evolution into a national consulting firm with clients across the U.S. and a sharp focus on serving the modern Office of the CFO. The rebrand includes a new logo, color palette, website, and refined messaging that captures the firm’s expanded service offerings and vision for the future.
Founded in Washington, D.C. in 2012, Alliance began by helping companies build high-performing finance teams. But as client needs evolved, so did Alliance. Today, the firm delivers high-impact consulting solutions nationwide, across finance, accounting, business systems, and technology, while continuing to provide best-in-class interim staffing and executive search services to support the full talent lifecycle.
With a team of over 100 consultants, including former Big 4 professionals and seasoned industry experts, Alliance partners with mid- to large-sized organizations coast to coast, offering hands-on execution and strategic insight to help clients navigate complex challenges and drive meaningful transformation.
“This rebrand was a long time coming,” said Brian Meadows, Chief Growth Officer at Alliance. “Our clients have always looked to us as strategic partners, and now our brand fully reflects that. Over the past year, we’ve invested in our own transformation so we can better support theirs.”
Alliance now operates across eight defined practice areas that reflect the breadth and depth of its consulting capabilities:
- Financial Reporting
- M&A Services
- Technical Accounting
- Month-End Close Support
- Business Systems & Technology
- Business Transformation
- Interim Support
- Executive Search
“At our core, we’re built for the Office of the CFO,” said Ed Barrow, Chief Executive Officer at Alliance. “We don’t just fill gaps, we help finance organizations across the country become smarter, faster, and more strategic. This rebrand marks an exciting new chapter where we’re doubling down on the value we deliver and the national impact we can make.”
Alliance’s evolution comes at a pivotal time. Organizations across industries are facing increasing complexity, from acquisitions and system implementations to evolving audit and compliance demands. Alliance offers a uniquely comprehensive and scalable solution, serving clients nationwide with consulting services that adapt to each organization’s goals, structure, and stage of growth.
Why the New Brand Matters
- Built for the Office of the CFO: From transaction-driven consulting to long-term transformation, Alliance delivers the talent and expertise to support every corner of the finance function.
- One Partner. Complete Solution: Clients no longer need multiple vendors. Alliance combines consulting, interim staffing, and executive search under one roof.
- Scalable Support, Nationwide: Whether preparing for an audit, integrating a new acquisition, or rolling out a new ERP system, Alliance delivers the right resources, when and where they’re needed.
A Culture Rooted in Excellence
Recognized as one of the best places to work, and with nine consecutive years on the Inc 5000 list of Fastest Growing Companies in the U.S., Alliance’s culture is defined by excellence and innovation. Its team-first approach and deep commitment to client success have fueled the firm’s national expansion and reputation as a trusted partner to the Office of the CFO.
To explore the new brand and learn more about Alliance’s consulting services, visit: [www.thealliancegroup.com]
About The Alliance Group
The Alliance Group is a national consulting firm built to serve the modern Office of the CFO. With more than 100 consultants located across the United States, Alliance helps organizations drive transformation through strategic consulting, flexible staffing, and executive search in finance, accounting, business systems, and technology.
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SOURCE The Alliance Group
