Telecoms, Media and Entertainment businesses are going to be relying more on AI solutions to meet demands. The Digital Revolution is here and Gen Z and Millennials are relocating their media platforms and insisting on a more customised experience. This creates opportunities as well as audience churn on new platforms as well as established brands. Using AI and proper churn models, Publisher Arts is breaking new ground in viewer retention.
Matt Wunderli is the founder and CEO of Publisher Arts, a growing international media science company consulting within data, telecoms and media who I interviewed on this topic. Matt’s brand brings content platforms into the future by streamlining processes and using predictive analytics to increase audience retention and in our interview was very open about his views on how Artificial intelligence (AI) promises to transform the media, telecoms and entertainment business and how it would impact the consumer experience.
The most covered application of artificial intelligence in TV and video is Google Assistant. It lets you use voice commands to play your favourite programmes, and can even provide answers to all types of questions.
Netflix claims that its AI-powered recommendations are saving them as much as a Billion Dollars a year by reducing churn. The AI algorithm can be leveraged to analyse the audience base and the actors’ popularity across the globe and provide special airings to increase the spectator’s interest in a movie or TV show.
AI has gained huge popularity in the music tech industry in recent years. The reality is that we now have robots who can play music and machines which can write lyrics and create songs! Music streaming companies use AI to analyse their listener’s preferences which enables them to recommend personalised playlists for a better customer experience.
Social media platforms such as Instagram, Facebook and Snapchat use various AI technology to provide a more personalised service or product for their users. AI can target users to create specific campaigns based on what type of device they use. AI helps your business to streamline processes, understand your audiences and target leads faster than you could have ever imagined. All of which creates a better consumer experience while reducing churn.
The telecom industry, led by mobile and broadband services is no longer limited to providing basic phone and Internet service. Customers are demanding higher quality services and telcos are now using advanced AI algorithms to process and analyse data to improve operations and increase revenue. Providers face increasing demands for a better customer experience and higher quality services. Telcos use AI to process and analyse huge volumes of Big Data to improve operations and increase revenue around new products and services.
Gaming organisations use AI applications for Sales forecasting to maximize their revenues. AI will help content creators to be even more creative and editors to be more productive, which will in turn provide consumers with the content that matches their current interests and situation.
More and more businesses are coming to rely on AI for their day-to-day operations, including activities on their social media platforms. Artificial Intelligence can influence your strategy and give your industry a competitive edge by increasing productivity, reaching a wider audience, identify new trends and optimise your campaign in real-time.
In the future, companies will be able to leverage AI throughout their content supply chains to automate operations, drive decision-making and personalise the consumer experience. AI tools will improve, based on both their historical performance and new data given to the system revealing limitless future performance advances.
Matt’s dedication, determination and innovative mindset concerning Artificial Intelligence will help telecoms, entertainment and media companies to drive future growth and alter how products generate and influence social media marketing.
Interestingly, the “AI for social media” market is projected to grow to more than $2.1 billion by 2023, according to estimates from Markets and Markets.
