Takes’ proprietary AI transforms media into a gamified, real-time experience that thinks, adapts, and moves at the speed of culture
SAN FRANCISCO–(BUSINESS WIRE)–#MarchMadness—Takes today announced the official relaunch of its interactive sports platform, unveiling a completely redesigned mobile app and new web-based experiences built for the modern sports fan. The redesigned Takes app uses an AI-powered system that structures the chaos of live sports, news, and highlights into dynamic daily games with personalized performance tracking, while building in social layers that let fans compete with friends and communities.
“We have invested heavily in our proprietary AI-driven experience, which has unlocked an entirely new playbook for us. We’ve reimagined the Takes app from the ground up, around what today’s consumers actually want: faster updates, deeper insights, more interactivity, and content that feels personal and immediate,” said Michael Iams, CEO and Co-Founder, Takes. “We’ve changed how we create, package, and deliver content in real time, guided by real user behavior and demand. Our AI engine doesn’t just keep up with culture, it moves with it by generating sharper insights and more dynamic gameplay as the moment unfolds.”
Game-Changing Updates
The updated mobile-first experience turns sports moments into short, adaptive, game-like interactions, reflecting how fans prefer to engage with sports news. By pairing quick-hit content with competitive gameplay, the platform turns real-time moments into opportunities for participation.
- NEW Fan Play Challenges: Fan Play Challenges turn every sports moment into a high-stakes social competition, where fans compete on marquee events and all things sports with live rankings, streak tracking, and ultimate bragging rights fueling rivalries and putting fan identity center stage.
- NEW The Commish & Takes Drip Shop: The new Takes mascot, “The Commish,” brings sports knowledge, competitive energy, and fan culture to life across gameplay and promos, while the Drip Shop lets fans unlock exclusive, limited-edition gear and collectibles tied to their favorite teams and moments through their achievements.
- UPDATED Daily Blitz: Jump into Takes for rapid-fire, time-sensitive battles where every pick can boost your standing on the StatsHub leaderboard, compete in Daily Blitz for quick rewards and bragging rights, and join daily community showdowns in NewsClash and Pick Six.
Introducing All-New Takes Interactive March Madness Bracket
Takes is transforming how fans learn about their teams and build smarter March Madness brackets. Unlike traditional formats that rely on guesswork, Takes integrates bite-sized team insights directly into the bracket-building experience.
As users make their picks through the web-based, “Takes Bracket IQ,” where they see quick facts, key stats, and compelling storylines for every team, seamlessly embedded within gameplay. This built-in educational layer turns simple guessing into informed competition, helping fans make smarter selections without ever leaving the page.
“Built on deep focus research with Gen Z, our new Interactive Takes Bracket IQ reflects how the next generation of fans wants to engage. It empowers casual fans to jump in and confidently participate in one of sports’ biggest annual events. At the same time, experienced fans benefit from quick refreshers that sharpen their competitive edge,” said Liz Ludwig, COO and Co-Founder, Takes. “What’s more, fans can save and brag about their exclusive drip wins directly to the mobile experience with a quick sign up.”
Takes is supported by investors and operators from across the sports and media landscape. Backers include Riccardo Silva — co-owner of AC Milan and Miami FC — as well as Carlo Pozzali, co-founder of MP & Silva and longtime sport, media and data technology entrepreneur. The company is also funded by Astralis Capital, a digital sports and gaming-focused investment firm led by Tisno Onggara and Evan Meyer, and Joe Inzerillo, former Chief Technology Officer at Disney Streaming, and the technology innovator behind MLBAM and BAMTech.
Through this backing, Takes is delivering to fans nationwide, with an active presence on more than 25 college campuses across the country.
Takes is available on iOS and mobile web. Download the app here. To celebrate launch, new users who download the app and complete their March Madness bracket will unlock exclusive in-app drips (limited-time offer).
To join the Takes revolution and experience the future of sports interaction, visit: www.takes.live.
About Takes
Founded in 2021, Takes is a real-time social sports platform that gamifies the sports news cycle. Think Duolingo but for sports: every game, storyline, and stat becomes a playable moment: predicting outcomes, reacting instantly, and climbing the leaderboard with your “Takes.” Takes turns sports from something you watch into something you do — every day. By resonating with the full spectrum of Gen Z sports enthusiasts, Takes provides an unparalleled opportunity for brands to engage authentically with this dedicated fan community.
Download Takes here and follow on LinkedIn and X/Twitter.
Contacts
Media Contact:
Ojas Naik
[email protected]
