With 25 years of channel innovation and expertise and $30 million in new growth funding, Structured is defining partner collaboration through a combination of Generative & Agentic AI
NEW YORK–(BUSINESS WIRE)–StructuredWeb, the leading AI-first partner marketing automation platform for global enterprises, today announced it has rebranded as Structured to better align with its mission to simplify partner marketing through intelligent automation and structured collaboration. The company is also debuting an entirely new AI-first platform built for the next era of channel marketing. More than a new name, the change marks the company’s bold transformation into the industry’s first agent-based AI platform that combines Generative AI and Agentic AI to help enterprises and their partners collaborate, market, and grow together in more scalable ways.
For more than 25 years, Structured has pioneered innovation in channel marketing, from content syndication to personalized video to the first use of Generative AI in channel campaigns. Today, with over 20 specialized AI agents working in unison, Structured is once again setting the standard. The new platform combines the creative power of Generative AI with the action-oriented intelligence of Agentic AI to transform how enterprises engage with their partner ecosystems.
“Legacy platforms ask partners to adapt to technology. Structured flips the model by making the technology adapt to the partner,” said Daniel Nissan, Founder & CEO of Structured. “We built the first true AI-first platform, where Generative AI creates personalized campaigns and Agentic AI acts on them, optimizing, guiding, and scaling results. After 26 years of innovation, a new name and a new platform signal the beginning of an even more ambitious chapter.”
Structured’s growth story underscores its unique place in the market. The company has scaled globally, maintains a 98 percent enterprise retention rate, and is trusted by leading companies including IBM, Google, Zoom, Dell, and ServiceNow. Backed by a recent $30 million investment from Invictus Growth Partners, Structured is accelerating its AI roadmap to meet growing demand from the global channel ecosystem, which accounts for 70 percent of worldwide commerce.
Industry thought leader and Chief Analyst at Canalys, Jay McBain, commented on Structured’s importance at this moment: “Channel marketing is undergoing the most profound transformation in its history. Structured’s vision for combining Generative and Agentic AI is exactly what enterprises need. Their evolution from StructuredWeb to Structured reflects not just a new name, but a new era for the channel.”
The new platform, powered by agent-based AI architecture, will deliver:
- More than 20 specialized, behind-the-scenes AI agents that intuitively help users handle everything from content creation to campaign optimization
- Seamless integrations with enterprise AI ecosystems, including Watson, Copilot, and Gemini
- Enterprise-grade security and compliance, including SOC2, GDPR, and ADA
- Cultural intelligence, with campaign localization in more than 130 languages
- Proactive AI coaching that helps marketers and partners achieve better results
“StructuredWeb helped define the category of through-channel marketing automation,” added Nissan. “Now, as Structured, we are defining the future of channel AI. Our mission is simple: empower global ecosystems to market together, smarter, faster, and more affordably, while driving measurable revenue growth by turning partner engagement into real pipeline and closed deals.”
The new Structured AI-first platform will be unveiled in the coming weeks, with general availability expected later this year. To mark this milestone, the company will host an industry event in New York on September 30. The event, “Just Ask: Navigating the Future of Channel Marketing with AI and Confidence”, will bring together channel leaders and innovators to explore how AI is transforming partner engagement, campaign execution, and the future of ecosystem growth.
Structured’s leadership was recently validated in the Forrester Wave™: Partner Marketing Automation Platforms, Q2 2025, where the company was named a Leader. Structured earned the highest possible scores across 11 criteria, including Artificial Intelligence, Innovation, Customization and Localization, and Insights & Data Management. This recognition further underscores Structured’s ability to lead the channel into the AI era with both vision and execution.
For more information about Structured and its AI-first platform for channel marketers, visit www.structured.ai.
About Structured
Structured is the leading AI-first channel marketing platform, built to help global enterprises and their partners collaborate, market, and grow together. Trusted by IBM, Google, Zoom, Dell, and ServiceNow, Structured’s platform combines the creative power of Generative AI with the action-oriented intelligence of Agentic AI. With more than 20 specialized AI agents working in concert, Structured enables personalized, compliant, and results-driven partner campaigns at global scale.
Contacts
Media Contact:
Liz Whelan
312.315.0160
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