NEW YORK, Sept. 16, 2025 /PRNewswire/ — Splash Car Wash, backed by AEA Investors, has acquired two Auto Wash Car Wash locations in Geneva and Batavia, New York. The transaction, completed on August 12, 2025, strengthens Splash’s growing platform and expands its operations in western New York.
Car Wash Advisory served as the exclusive sell-side advisor to Auto Wash Car Wash in the transaction.
Key Details of the Transaction
- Acquisition Date: August 12, 2025
- Number of Sites Purchased: 2 Auto Wash Car Wash locations
- Locations: Geneva, NY and Batavia, NY
- Rebranding & Upgrades: Both sites will be converted to the Splash Express brand, equipped with new technology, and enhanced with free self-service vacuum stations.
Strategic Growth & Market Position
With these additions, Splash Car Wash now operates 71 total sites across its footprint in New York, Connecticut, Massachusetts, and Vermont, of which 45 sites are in New York.
The acquisitions are part of an ongoing push to grow density in strategic regions and enhance brand recognition. The company continues to plan for new builds in New York and Massachusetts.
Market Significance
This move underscores the continuing trend toward consolidation in the car wash industry. Regional operators like Splash are leveraging acquisitions to build scale, harmonize customer experience, and ensure consistent service across all locations.
Expansion into western New York adds breadth to Splash’s geographic reach and provides opportunities for operational efficiencies and elevated customer offerings.
About Splash Car Wash
Splash Car Wash, backed by AEA Investors, is a rapidly growing express car wash platform operating throughout the Northeast U.S. The company delivers a premium car wash experience via transformable site formats, modern equipment, and strong customer service. With the recent additions in Geneva and Batavia, the company strengthens its 71–site platform across New York, Connecticut, Massachusetts, and Vermont.
About Car Wash Advisory
Car Wash Advisory is the premier M&A advisory firm dedicated to serving owners, operators, and potential investors in the car wash industry. Known for its deep sector knowledge and structuring of transactions, the firm supports regional and national players in pursuing strategic growth.
Media Contact:
Amanda Abbott
Car Wash Advisory
332-209-4246
[email protected]
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SOURCE Car Wash Advisory LLC
